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All Journal ETIKONOMI JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Ultima Management : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Milestone: Journal of Strategic Management Journal of Marketing Innovation Journal of Accounting and Finance Management (JAFM) Asian Journal of Logistics Management Jurnal Informatika Ekonomi Bisnis Informasi interaktif : jurnal informatika dan teknologi informasi
Kembau, Agung Stefanus
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI Tarigan, Arihta; Kembau, Agung Stefanus; Setiawan, Sean Nicholas; Wijaya, Hubert; Chandra, Steven
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3553

Abstract

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep. Keyword : Instagram; Personal Branding; Retail Marketing; Social Media
The ANALISIS PENGARUH E-SERVICE QUALITY TERHADAP CUSTOMER BEHAVIOUR DENGAN MEDIASI CUSTOMER SATISFACTION DAN CUSTOMER TRUST Wardhana , Ali; Kembau, Agung Stefanus; Kumaat , Arief Perdana; Sunara, Tristano Aviel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel kualitas layanan elektronik dan terhadap kepuasan konsumen dalam konteks belanja online serta antesenden dari kualitas layanan elektronik. Penelitian ini melibatkan 119 responden yang secara aktif berbelanja secara online. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan Metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel kualitas layanan elektronik memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen dalam belanja online. Selain itu terdapat 2 variabel yang memiliki pengaruh secara signifikan terhadap kualitas layanan elektronik yaitu keamanan dan pemenuhan. Namun, menariknya, hasil analisis juga menyatakan bahwa variabel layanan konsumen tidak memiliki pengaruh terhadap variabel kualitas layanan elektronik. Hasil penelitian ini ini menunjukkan pentingnya pelaku usaha dalam marketplace atau tempat belanja online lainnya untuk memastikan kualitas layanan yang tinggi guna meningkatkan kepuasan konsumen. Selain itu, keamanan dan pemenuhan juga harus menjadi perhatian utama untuk meningkatkan kualitas layanan elektronik. Penelitian ini memberikan wawasan berharga bagi para pelaku industri marketplace dan tempat belanja online lain dalam merumuskan strategi pemasaran yang lebih efektif dengan menggunakan variabel keamanan dan pemenuhan untuk dalam rangka meningkatkan kepuasan konsumen Keywords: Layanan konsumen, Keamanan, Pemenuhan, Kualitas layanan elektronik, Kepuasan konsumen
THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND Zappelin, Alvencius; Kembau, Agung Stefanus; Tarigan , Arithta; Mandey, Nancy Henrietta Jessamine
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56376

Abstract

Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention. Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo
IMPLEMENTATION OF AUGMENTED REALITY TECHNOLOGY FOR MARKETING STRATEGIES AND USER EXPERIENCE IN RETAIL SME INDONESIA Fernando, Ricky; Turangan, Kerenhapukh Piay; Suphangat, Felix Mario; Kembau, Agung Stefanus
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.17567

Abstract

This study investigates the impact of Augmented Reality (AR) technology on the customer experience at Miracle MacBook, contextualized within the Indonesian SME landscape. AR enhances user engagement by blending virtual elements with the physical world, offering an immersive shopping experience. The study uses interviews, observations, surveys, and analytical frameworks (STP, SWOT, Porter's Five Forces, VRIO, SDLC, and Augmented Reality Maturity Model) to assess the impact of AR as a business transformation. The results highlight the significant benefits of implementing AR to increase consumer engagement and loyalty in a competitive SME environment. The study recommends implementing AR technology to increase consumer trust and reduce reliance on price competition for Miracle MacBook and similar SMEs in Indonesia. Strategically integrating AR into online platforms can mitigate existing weaknesses and threats by enriching transactional experiences and differentiating brands through innovation. Recommendations include initiating AR pilot projects on websites with basic 3D interaction features, investing in advanced AR capabilities, and expanding AR applications to enhance customer service and marketing initiatives. Ongoing evaluation and training programs are essential to sustain AR innovation and meet evolving consumer demands. By strategically embracing AR, SMEs like Miracle MacBook can increase customer engagement, drive sales growth, and strengthen their market position amidst the digital transformation of Indonesia’s SME sector. Keywords : Augmented Reality; User Experience; AR Prototype; Small Business Enterprise
Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digital Felix, Antonius; Kembau, Agung Stefanus; Sutrisno, Julius; Yurisca, Devi; Antonia, Claresta
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 2 (2024): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i2.21696

Abstract

Proyek pengabdian masyarakat ini, merupakan kerjasama antara Prodi Bisnis Digital dan Naughty Indonesia, bertujuan menjelajahi potensi TikTok sebagai platform periklanan, khususnya untuk produk gaya hidup, sambil memberikan panduan komprehensif terkait membuat dan mengelola iklan di era digital. Perubahan perilaku konsumen digital mengubah cara mereka berinteraksi dengan merek dan produk, menekankan pentingnya strategi pemasaran digital yang efektif. Melalui pendekatan partisipatif, berbagai pemangku kepentingan di Naughty Indonesia dilibatkan. Studi kasus iklan sukses di TikTok dianalisis untuk memberikan wawasan tentang optimasi kinerja periklanan. Selain itu, memfasilitasi pengalaman belajar praktis, memberdayakan karyawan dengan keterampilan yang diperlukan untuk menjalankan kampanye iklan TikTok yang efektif. Pendekatan penelitian kualitatif memungkinkan pemahaman mendalam tentang potensi periklanan TikTok dan dampaknya terhadap strategi pemasaran digital Naughty Indonesia. Sesi pelatihan terstruktur membantu peserta memperoleh wawasan dan belajar strategi merancang kampanye iklan yang sukses di TikTok. Evaluasi menunjukkan umpan balik positif mengenai sifat edukatif, objektif, akuntabel, dan transparan dari program pelatihan. Proyek ini berhasil mengatasi tantangan pemasaran digital Naughty Indonesia, memperkuat posisinya dalam lanskap periklanan digital yang terus berubah. Fokus pada inovasi, kreativitas, dan adaptasi terhadap tren teknologi dan sosial mempersiapkan Naughty Indonesia untuk memperluas jangkauan pemasaran dan meningkatkan keterlibatan audiens di era digital yang berkembang.
Strategic Use of AI Image Generators for Product Development and Market Expansion In The Bakery Business Teodorine, Michelle; Indrawan, Genoveva Brigitta; Manuel, Michael; Kembau, Agung Stefanus
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.664

Abstract

The evolution of Society 5.0, characterized by advanced technological integration, presents new opportunities for businesses to enhance operations and customer engagement. This study proposes the development of a comprehensive e-commerce website for Olson’s Patisserie, integrated with AI Image Generator technology, to improve digital sales and expand market reach. The proposal is informed by strategic insights from Porter's Five Forces, Fishbone analysis, and the VRIO framework, highlighting the need for enhanced digital marketing, technological integration, and operational efficiency. The website will serve as a central hub for digital marketing, leveraging Meta Ads to boost brand awareness and reach a broader audience. AI features will enable personalized cake design, enhancing customer satisfaction and loyalty through an interactive shopping experience. The platform will also streamline operations with a comprehensive dashboard for order management and real-time analytics, supporting agile decision-making and strategic planning. By addressing identified weaknesses and capitalizing on opportunities, the integration of AI technology into Olson’s Patisserie’s product development process promises to strengthen its competitive position, improve customer engagement, and drive business growth in the dynamic bakery industry.
Tren Belanja Online Wanita Gen-Z: Eksplorasi Faktor-Faktor di Balik Dominasi Wanita Gen-Z pada Platform Shopee Menggunakan Model UTAUT2 Firellsya, Gabriela; Kembau, Agung Stefanus; Bernanda, Devi Yurisca; Christin, Lelly
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.826

Abstract

Fenomena belanja online berkembang pesat, terutama melalui platform e-commerce Shopee yang mengalami pertumbuhan signifikan. Penelitian terkini mengonfirmasi Shopee sebagai pemimpin di Indonesia dengan jumlah pengunjung terbanyak hingga Maret 2023. Keberhasilan Shopee tidak hanya tercermin dalam popularitasnya, mencapai 79% di kalangan wanita, tetapi juga dalam kemampuannya menarik generasi Z, dengan sekitar 68% dari mereka menjadikan Shopee sebagai platform e-commerce favorit. Fokus penelitian ini adalah memperluas penggunaan aplikasi e-commerce Shopee, khususnya di kalangan konsumen wanita Generasi Z (17-26 tahun) di Indonesia, dengan menguji variabel-variabel model UTAUT2. Dalam penelitian ini, pendekatan kuantitatif digunakan dengan data primer yang dikumpulkan melalui survei online dengan 166 responden. Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak smartPLS 3.2.9 digunakan sebagai teknik analisis. Sampel dipilih dengan metode purposeful sampling dan formula Cochran dihitung. Hasil penelitian ini menunjukkan bahwa dari 10 hipotesis yang diuji, 8 hipotesis diterima sementara 2 hipotesis ditolak. Variabel hedonic motivation dan price value memiliki pengaruh signifikan pada behavioral intention, sedangkan behavioral intention juga memiliki pengaruh signifikan pada use behavior. Namun, effort expectancy dan facilitating conditions sama sekali tidak berpengaruh pada behavioral intention, sehingga kedua hipotesis ditolak. Penelitian ini memberikan manfaat dengan memberikan rekomendasi terkait model UTAUT2, yang dapat digunakan untuk membimbing pengembangan e-commerce Shopee di masa depan.
STRATEGIC ROLE OF CONSUMER ETHNOCENTRISM, SOCIAL MEDIA MARKETING, AND BRAND AMBASSADORSHIP IN SHAPING PURCHASE DECISIONS FOR LOCAL INDONESIAN SKINCARE BRANDS ON E-COMMERCE PLATFORMS Yang, Elaine; Kembau, Agung Stefanus; Tarigan , Arihta; Lendo, Fresi Breatrix
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56377

Abstract

The rapid advancement of technology in Indonesia has significantly impacted various economic sectors, with the beauty industry, particularly skincare, experiencing remarkable growth. This research investigates the factors influencing purchase intention and purchase decision for local skincare brands, exemplified by brands such as Somethinc, Scarlett Whitening, and Ms. Glow. Employing a quantitative approach, the study explores the relationships between key variables. Primary data was gathered through an online questionnaire from 140 qualified respondents out of an initial 142. Secondary data was sourced from existing journals, articles, and books. The data was analyzed using SmartPLS version 3.0 with a purposive sampling technique, determined by the Cochran formula. The findings reveal that Social Media Marketing, Brand Ambassadors, and Consumer Ethnocentrism significantly and positively affect both purchase intention and purchase decision. Furthermore, purchase intention itself positively and significantly influences purchase decision. The study also demonstrates that purchase intention can partially mediate the relationship between Social Media Marketing and Consumer Ethnocentrism on purchase decision, but does not mediate the relationship between Brand Ambassadors and purchase decision through purchase intention. These insights offer valuable implications for the strategic marketing of local skincare brands in Indonesia. Keywords: Skincare, Local Brand, Social Media Marketing, Brand Ambassador, Consumer Ethnocentrism, Purchase Intention, Purchase Decision, Somethinc, Scarlett Whitening, Ms.Glow.
Application-based Elementary Schools Interactive Education Platform Analysis and Design Felix, Antonius; Bernanda, Devi Yurisca; Kembau, Agung Stefanus; Effendy, Filberth; Nathaniel, Regan
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.684

Abstract

The rapid digital transformation fueled by widespread Internet use has significantly impacted education. As of April 2023, there are over 5.18 billion Internet users worldwide, necessitating innovative educational solutions. This study analyzes and designs an interactive educational platform tailored for elementary students aged 7-12, employing technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) to enhance learning. The platform emphasizes user-friendly interfaces and engaging content to boost children's motivation and participation. Despite the potential of digital educational tools, challenges such as unequal access to technology, screen addiction, and the need for improved digital literacy persist. This study addresses these issues by proposing a platform that provides equitable access and delivers high-quality, safe, and educationally rich content. The design process involved a literature review, iterative user interface development, and collaboration with educational professionals to meet the specific needs of young users. By integrating interactive multimedia and contemporary interface technologies, the platform offers a personalized and differentiated learning experience beyond traditional methods. The study highlights the significant potential of digital learning tools in improving education quality for children while addressing access and security challenges. Ultimately, this research aims to develop effective educational technologies that support sustainable education for young learners in the digital age.
One-hot encoding feature engineering untuk label-based data studi kasus prediksi harga mobil bekas Herdian, Cevi; Kamila, Ahya; Tampinongkol, Felliks Feiters; Kembau, Agung Stefanus; Budidarma, I Gusti Agung Musa
Informasi Interaktif : Jurnal Informatika dan Teknologi Informasi Vol. 9 No. 1 (2024): JII Volume 9, Number 1, Januari 2024
Publisher : Program Studi Informatika Fakultas Teknik Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jii.v9i1.41

Abstract

Penggunaan machine learning telah meluas di berbagai industri untuk analisis tren dan prediksi. Untuk memprediksi harga mobil bekas yang fluktuatif, penelitian ini menerapkan salah satu teknik Feature Engineering yaitu One-Hot Encoding, sebuah teknik Feature Engineering yang fokus kepada data-data label atau non-numeric. Studi ini mengeksplorasi data harga penjualan mobil bekas sebagai target variabel dan beberapa fitur seperti produsen, tahun keluaran, tipe mesin, jumlah pintu, dan popularitas. Hasil dari proses Feature Engineering ini sangatlah bagus, dimana R-Squared untuk data validasi adalah 0.85 dan untuk data testing adalah 0.86. Hasil penelitian ini memberikan informasi yang berharga bagi para peneliti dan profesional bisnis yang ingin membuat sebuah model prediksi khususnya bagaimana menangani sebuah data yang bentuknya adalah label kategori atau non-numeric.
Co-Authors Ali Wardhana Antonia, Claresta Antonius Felix Arief Perdana Kumaat Arihta Tarigan Bernanda, Devi Yurisca Chandra, Steven Christin, Lelly Doa, Fidelia Novena Effendy, Filberth Firellsya, Gabriela Fresi Beatrix Lendo Herdian, Cevi Hilarius Bambang Winarko, Hilarius Bambang I Gusti Agung Musa Budidarma Budidarma Indrawan, Genoveva Brigitta Julius Sutrisno Kamila, Ahya Kurniawati, Regina Zaviera Anggi Laimeheriwa , Imagodeo Bideyesa Laimeheriwa, Imagodeo Bideyesa Makarawung, Reynard Justino Nehemia Mandey, Nancy Henrietta Jessamine Manuel, Michael Nathaniel, Regan Nilam, Edric Budiman Pangaribuan, Christian Haposan Ricky Fernando Sanfransisca, Sanfransisca Setiawan, Sean Nicholas Stevania, Stevania Sunara, Tristano Aviel Suphangat, Felix Mario Tampinongkol, Felliks Feiters Tarigan , Arihta Tarigan , Arithta Teodorine, Michelle Turangan, Kerenhapukh Piay Venesia, Eunike Wardhani, Nuraini Kusuma Wijaya, Hubert Yang, Elaine Yurisca, Devi Zappelin, Alvencius