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All Journal ETIKONOMI MODUS-Jurnal Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Manajemen Pemasaran Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ilmu Perilaku Petra International journal of Business Studies (IJBS) Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management Jurnal Informatika Ekonomi Bisnis Business Management Journal Program Studi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Journal of Entrepreneurship & Business Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Milestone: Journal of Strategic Management Journal of Marketing Innovation Journal of Accounting and Finance Management (JAFM) Journal of International Conference Proceedings International Journal of Advanced Multidisciplinary MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management Jurnal Informatika Ekonomi Bisnis Informasi interaktif : jurnal informatika dan teknologi informasi Digismantech (Jurnal Program Studi Bisnis Digital)
Agung Stefanus Kembau
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Implementation of Integrated Marketing Communication (IMC) In Higher Education as An Adaptive Move in The Era of Industrial Revolution 4.0: A Case Study in Manado State Polytechnic Agung Stefanus Kembau; Vekky Supit; Cysca Langi
Journal of International Conference Proceedings (JICP) Vol 2, No 2 (2019): Proceedings of the 4th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i2.598

Abstract

Marketing concepts is considered to be applicable in non-profit organizations in achieving their social mission. Manado State Polytechnic (POLIMDO) as a nonprofit institution develop an integrated marketing communication strategy (IMC) as an adaptive step in the industrial revolution era 4.0. A sensitive organization community needs, which utilizes the media in conveying its values and identity as a vocational tertiary institution in North Sulawesi. This research provides an overview of the concept of customer-oriented in the perspective of nonprofit organizations, describe how the implementation of IMC in higher education institutions.
EMPLOYEE ADVOCACY PROGRAM SEBAGAI SOCIAL MEDIA MARKETING: BAGAIMANA START-UP COMPANY MENGUNAKAN PEGAWAINYA SEBAGAI CONTENT CREATOR Agung Stefanus Kembau; Halim Agung; Richard Benedict
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol 4 No 2 AGUSTUS (2022): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.704 KB)

Abstract

Advokasi menjadi parameter penting dalam pemasaran saat ini. Tren fundamental pembentuk pemasaran saat ini yaitu konektivitas. Perusahan dan konsumen saat ini saling terhubung dan saling merekomendasikan. Namun pembahasan menganai advokasi hanya kebanyakan berhenti di Influencer dan bagaimana menciptkan user-generated content. Tidak banyak literatur yang membahas tentang Employee Advocacy Program yaitu ketika kita memberdayakan karyawan kita untuk berbagi konten cerdas dan berkualitas dengan jejaring sosial mereka sendiri. Perusahan teknologi saat ini semakin tahu bahwa dengan memudahkan karyawan untuk berbagi konten secara alami memperluas jangkauan dan keterlibatan konten mereka, dan membangun hubungan lebih otentik dengan audiens mereka. Dibalik berbagai relevansi, manfaat dan potensi Employee Advocacy Program, di Indonesia kajiannya masih terbatas. Praktek dan implementasi yang berhasil diterapkan oleh sejumlah perusahan teknologi di Indonesia banyak belum terekam dalam kajian dan literatur ilmiah. Oleh karena literasi masih rendah, masih banyak perusahan terutama perusahan start-up yang belum memanfaatkan program ini. Penelitian ini diadakan untuk mengisi kekosongan ini. Metode analisis yang digunakan dalam penelitian ini adalah analisis deskriptif-kualitatif. Pengambilan sampel dalam penelitian ini akan menggunakan metode non-probability dengan jenis purposive sampling. Narasumber dalam penelitian adalah pegawai level manajerial dalam pada departemen HR dan Marketing Startup company di daerah DKI Jakarta yang telah menerapkan menerapkan Employee Advocacy Program dalam 2 tahun terakhir. Penelitian ini menemukan bahkan Startup company mengakui pentingnya pemanfaatan talent/employee sebagai content creator dan perpanjangan tangan company dalam membangun brand dan reputasi perusahan kepada semua stakeholder, terutama kepada customer dan inverstor. Keberadaan media sosial memunculkan social currency bagi employee dalam membagikan konten tentang perusahannya. Terdapat 4 tingkatan dalam menentukan bagaimana implementasi Employee Advocacy Program dalam startup company. Adapun dukungan dukungan senior level management menjadi hal yang sangat krusial.
THE ANTESENDEN KEPUASAN KONSUMEN MELALUI KUALITAS LAYANAN ELEKTRONIK PADA PEMBELANJAAN ONLINE URBAN CONSUMER DI DKI JAKARTA Ali Wardhana; Agung Stefanus Kembau; Arief Perdana Kumaat; Tristano Aviel Sunara
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49664

Abstract

This study aims to analyze the effect of electronic service quality variables on consumer satisfaction in the context of online shopping and the antecedents of electronic service quality. This study involved 119 respondents who actively shopped online. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method. The results showed that the electronic service quality variable has a significant influence on consumer satisfaction in online shopping. In addition, there are 2 variables that have a significant influence on the quality of electronic services, namely security and compliance. However, interestingly, the results of the analysis also state that the consumer service variable has no influence on the electronic service quality variable. The results of this study indicate the importance of business actors in marketplaces or other online shopping places to ensure high service quality to increase consumer satisfaction. In addition, security and compliance must also be a major concern to improve the quality of e-services. This research provides valuable insights for marketplace industry players and other online shopping places in formulating more effective marketing strategies using security and fulfillment variables to increase customer satisfaction. Keywords: Consumer service, Security, Fulfillment, Electronic service quality, Consumer satisfaction
PEMANFAATAN TIKTOK DALAM STRATEGI PEMASARAN: STUDI KASUS NAUGHTY INDONESIA DAN PELATIHAN TIM PEMASARAN DIGITAL Antonius Felix; Devi Yurisca; Agung Stefanus Kembau; Julius Sutrisno; Fandevi Maitri
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1015

Abstract

The use of social media, especially TikTok, has become an effective strategy for Naughty Indonesia in expanding its marketing reach and building close relationships with consumers. Through a proactive and creative approach, Naughty Indonesia has succeeded in building a strong brand image and increasing brand awareness among consumers. The training held for Naughty Indonesia's digital marketing team in the use of TikTok Ads also provided a deep understanding of the platform's potential as an effective marketing tool. The evaluation results showed a positive response from participants, with the majority giving a positive assessment of the quality and benefits of the activity. However, there are suggestions and inputs for further improvement and development, such as improved experiential practices and material development. In conclusion, this dedication succeeded in providing new insights for Naughty Indonesia in utilizing TikTok as an effective marketing strategy in the digital era. This not only provides benefits for the company, but also for the development of digital marketing team competencies in facing challenges and opportunities in the ever-evolving business world
Tren Belanja Online Wanita Gen-Z: Eksplorasi Faktor-Faktor di Balik Dominasi Wanita Gen-Z pada Platform Shopee Menggunakan Model UTAUT2 Gabriela Firellsya; Agung Stefanus Kembau; Devi Yurisca Bernanda; Lelly Christin
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.826

Abstract

Fenomena belanja online berkembang pesat, terutama melalui platform e-commerce Shopee yang mengalami pertumbuhan signifikan. Penelitian terkini mengonfirmasi Shopee sebagai pemimpin di Indonesia dengan jumlah pengunjung terbanyak hingga Maret 2023. Keberhasilan Shopee tidak hanya tercermin dalam popularitasnya, mencapai 79% di kalangan wanita, tetapi juga dalam kemampuannya menarik generasi Z, dengan sekitar 68% dari mereka menjadikan Shopee sebagai platform e-commerce favorit. Fokus penelitian ini adalah memperluas penggunaan aplikasi e-commerce Shopee, khususnya di kalangan konsumen wanita Generasi Z (17-26 tahun) di Indonesia, dengan menguji variabel-variabel model UTAUT2. Dalam penelitian ini, pendekatan kuantitatif digunakan dengan data primer yang dikumpulkan melalui survei online dengan 166 responden. Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak smartPLS 3.2.9 digunakan sebagai teknik analisis. Sampel dipilih dengan metode purposeful sampling dan formula Cochran dihitung. Hasil penelitian ini menunjukkan bahwa dari 10 hipotesis yang diuji, 8 hipotesis diterima sementara 2 hipotesis ditolak. Variabel hedonic motivation dan price value memiliki pengaruh signifikan pada behavioral intention, sedangkan behavioral intention juga memiliki pengaruh signifikan pada use behavior. Namun, effort expectancy dan facilitating conditions sama sekali tidak berpengaruh pada behavioral intention, sehingga kedua hipotesis ditolak. Penelitian ini memberikan manfaat dengan memberikan rekomendasi terkait model UTAUT2, yang dapat digunakan untuk membimbing pengembangan e-commerce Shopee di masa depan.
Digital Business Communication Strategy Barometer: Stimulation of K-Pop Brand Ambassadors for Consumers of E-commerce Products in Indonesia Agung, Halim; Farady Marta, Rustono; Stefanus Kembau, Agung; Firellsya, Gabriela; Venness, Venness; Brigitta Indrawan, Genoveva; Christanti, Christanti
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.149

Abstract

The popularity of K-Pop is considered to be in line with the adoption of certain product brands, now this is increasingly happening in Indonesia. Especially for companies that run digital business communication strategies through e-commerce channels, so they need to be stimulated through their brand ambassadors. This research is intended to make a barometer of digital business communication strategies through measuring the impact of K-Pop Brand Ambassador stimulation on purchasing decisions of e-commerce consumers in Indonesia. The data is calculated using the PLS-SEM analysis method with the calculation tools used are SmartPLS and G*Power. This research is based on simple random sampling involving 133 respondents. The test results show that the impact of K-Pop brand ambassadors on consumer purchasing decisions for e-commerce products in Indonesia is only 0.662, so it does not have a significant effect. Companies that use digital business communication strategies need to involve other, more substantial components, especially in increasing their brand interactions with consumers.
PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI Tarigan, Arihta; Kembau, Agung Stefanus; Setiawan, Sean Nicholas; Wijaya, Hubert; Chandra, Steven
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3553

Abstract

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep. Keyword : Instagram; Personal Branding; Retail Marketing; Social Media
The ANALISIS PENGARUH E-SERVICE QUALITY TERHADAP CUSTOMER BEHAVIOUR DENGAN MEDIASI CUSTOMER SATISFACTION DAN CUSTOMER TRUST Wardhana , Ali; Kembau, Agung Stefanus; Kumaat , Arief Perdana; Sunara, Tristano Aviel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel kualitas layanan elektronik dan terhadap kepuasan konsumen dalam konteks belanja online serta antesenden dari kualitas layanan elektronik. Penelitian ini melibatkan 119 responden yang secara aktif berbelanja secara online. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan Metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel kualitas layanan elektronik memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen dalam belanja online. Selain itu terdapat 2 variabel yang memiliki pengaruh secara signifikan terhadap kualitas layanan elektronik yaitu keamanan dan pemenuhan. Namun, menariknya, hasil analisis juga menyatakan bahwa variabel layanan konsumen tidak memiliki pengaruh terhadap variabel kualitas layanan elektronik. Hasil penelitian ini ini menunjukkan pentingnya pelaku usaha dalam marketplace atau tempat belanja online lainnya untuk memastikan kualitas layanan yang tinggi guna meningkatkan kepuasan konsumen. Selain itu, keamanan dan pemenuhan juga harus menjadi perhatian utama untuk meningkatkan kualitas layanan elektronik. Penelitian ini memberikan wawasan berharga bagi para pelaku industri marketplace dan tempat belanja online lain dalam merumuskan strategi pemasaran yang lebih efektif dengan menggunakan variabel keamanan dan pemenuhan untuk dalam rangka meningkatkan kepuasan konsumen Keywords: Layanan konsumen, Keamanan, Pemenuhan, Kualitas layanan elektronik, Kepuasan konsumen
THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND Zappelin, Alvencius; Kembau, Agung Stefanus; Tarigan , Arithta; Mandey, Nancy Henrietta Jessamine
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56376

Abstract

Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention. Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo
IMPLEMENTATION OF AUGMENTED REALITY TECHNOLOGY FOR MARKETING STRATEGIES AND USER EXPERIENCE IN RETAIL SME INDONESIA Fernando, Ricky; Turangan, Kerenhapukh Piay; Suphangat, Felix Mario; Kembau, Agung Stefanus
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.17567

Abstract

This study investigates the impact of Augmented Reality (AR) technology on the customer experience at Miracle MacBook, contextualized within the Indonesian SME landscape. AR enhances user engagement by blending virtual elements with the physical world, offering an immersive shopping experience. The study uses interviews, observations, surveys, and analytical frameworks (STP, SWOT, Porter's Five Forces, VRIO, SDLC, and Augmented Reality Maturity Model) to assess the impact of AR as a business transformation. The results highlight the significant benefits of implementing AR to increase consumer engagement and loyalty in a competitive SME environment. The study recommends implementing AR technology to increase consumer trust and reduce reliance on price competition for Miracle MacBook and similar SMEs in Indonesia. Strategically integrating AR into online platforms can mitigate existing weaknesses and threats by enriching transactional experiences and differentiating brands through innovation. Recommendations include initiating AR pilot projects on websites with basic 3D interaction features, investing in advanced AR capabilities, and expanding AR applications to enhance customer service and marketing initiatives. Ongoing evaluation and training programs are essential to sustain AR innovation and meet evolving consumer demands. By strategically embracing AR, SMEs like Miracle MacBook can increase customer engagement, drive sales growth, and strengthen their market position amidst the digital transformation of Indonesia’s SME sector. Keywords : Augmented Reality; User Experience; AR Prototype; Small Business Enterprise
Co-Authors Ahya Radiatul Kamila Ali Wardhana Anthony Anthony Antonia, Claresta Antonius Felix Antonius Felix Arief Perdana Kumaat Arifmanuel Kolondam Arihta Tarigan Bernanda, Devi Yurisca Brigitta Indrawan, Genoveva Budiarjo, Ken Chandra, Steven Christanti Christanti CHRISTANTI CHRISTANTI, CHRISTANTI Christian Haposan Pangaribuan Christin, Lelly Clarissa Wijaya Cysca Langi Derick Raditya Devi Yurisca Diana Maramis Doa, Fidelia Novena Effendy, Filberth Fandevi Maitri Farady Marta, Rustono Felix, Antonius Felliks Feiters Tampinongkol Fidelia Novena Doa Firellsya, Gabriela Fresi Beatrix Lendo Fricilla Elsyabeth Malae Gabriela Firellsya Grace Felicia Djayapranata Halim Agung Haryadi, Alessandra Herdian, Cevi Hilarius Bambang Winarko, Hilarius Bambang Hong, Kristy Hong, Kristy I Gede Wisnu Satria Chandra Putra I Gusti Agung Musa Budidarma Budidarma Indrawan, Genoveva Brigitta Ivan Christian Santoso J. Makarawung, Reynard Julius Sutrisno Kurniawati, Regina Zaviera Anggi Laimeheriwa , Imagodeo Bideyesa Laimeheriwa, Imagodeo Bideyesa Makarawung, Reynard Justino Nehemia Malae, Friscilla Elsyabeth Mandey, Nancy Henrietta Jessamine Manuel, Michael Nancy Henrietta Jessamine Mandey Nathaniel, Regan Nilam, Edric Budiman Nuraini Kusuma Wardhani Pangaribuan, Christian Haposan Reynard Justino Nehemia Makarawung Reynhold Alward Andreas Lesilolo Richard Benedict Ricky Fernando Sander, Ongky Alex Sanfransisca Sanfransisca Setiawan, Gloria Hanny Setiawan, Sean Nicholas Steffie Debbyana Wijaya Stevania Stevania Sunara, Tristano Aviel Suphangat, Felix Mario Tampinongkol, Felliks Feiters Tarigan , Arithta Teodorine, Michelle Tristano Aviel Sunara Turangan, Kerenhapukh Piay Vekky Supit Vekky Supit Venness, Venness Wijaya, Hubert Yang, Elaine Youngky Viencent Youngky Vincent Yunitalia Yunitalia Yurisca, Devi Zappelin, Alvencius