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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Arif Julianto sri Nugroho
Universitas Widya Dharma, Klaten
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengukuran Faktor-Faktor yang Memengaruhi Wanita Membeli Pangan Organik (Healthy- Diet) Berbasis Teori Perilaku Terencana Imam Santoso; Arif Julianto sri Nugroho; Heru Murjito; Dwi Wanito Ambarsari; Tasari Tasari; Endang Eko Djati S; Sukasih Ratna W.
Journal of Business and Economics Research (JBE) Vol 4 No 1 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i1.2470

Abstract

This study aims to conduct a multivariate test of the dependent variable on women’s behaviour of buying healthy-diet which are influenced by three independent variables, namely attitude, knowledge, and subjective norm. The research object as the sample is women costumers in Klaten who buy Srinuk organic rice and organic food around 100 respondents with purposive sampling. The data analysis in this study is in the form of respondent description tests, validity and reliability tests of items, and variable regression tests which are useful for providing an image of perception in the society’s mind regarding the proof of buying behaviour model for organic food. Quantitative test multivariate used AMOS Software. The test results found that the attitude CR 5.457 prob 0.03 and knowledge variables 5.457 prob 0.03 proof which influenced buying behaviour, while one subjective norm variable CR 3.150 and prob 0.646 had no significant effect. From the research findings of the model evidence, a strategy is needed for stakeholders to develop marketing strategies towards the competitive advantage of organic food towards the increase of public consumption with more favourable products and market developments. At a later stage, it is possible to conduct experimental research.
Model Perilaku Partisipasi Masyarakat Mengelola Bank Sampah Berbasis Kepercayaan dan Keterlibatan Sebagai Pemoderasi Paramita Lea Christanti; Abdul Haris; Agung Nugroho Jati; Oki Kuntaryanto; Anis Marjukah; Arif Julianto Sri Nugroho; Moch Suranto
Journal of Business and Economics Research (JBE) Vol 4 No 1 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i1.2659

Abstract

This study aims to conduct a multivariate test of dependent variables on the social entrepreneurial behavior of Troketon residents managing a garbage bank influenced by three independent variables in the form of attitude, subjective norm and perceived behavioral control with trust and involvement as a moderator. The research object as a sample is residents of Troketon Pedan who run village garbage bank businesses as many as 120 respondents. The analysis used in the research was in the form of respondent item validity and reliability test, CFA test, variable regression test used moderation which were used to provide a perception picture in the public minds regarding proving the social entrepreneurial behavior model of Troketon residents related to garbage bank entrepreneurship. Quantitative test used AMOS 21 software. The test results obtained fit model. The findings are the attitude variable model test, perceived behavioral control influence the social entrepreneur behavior of residents, while a subjective norm variable has no significant effect. Two moderating variables, namely trust dan involvement, strengthen significantly the effect of the independent variable on the dependent variable. From the findings of the proven model, a strategy is needed for stakeholders to devise efforts to further increase the knowledge and confidence of local entrepreneurs managing a garbage bank towards increasing the competitiveness of social entrepreneurs in Troketon Village residents through the increase of income and welfare of micro-enterprises.
Co-Authors Abdul Haris Agung Nugroho Jati Anis Marjukah Dwi Wanito Ambarsari Endang Eko Djati S Heru Murjito Imam Santoso Moch Suranto Oki Kuntaryanto Paramita Lea Christanti Sukasih Ratna W. Tasari Tasari