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All Journal Jurnal Ilmiah komunikasi
Raden Aru Suryoprakoso
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Education Languange, Linguistic, Communication & Media

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Komodifikasi pada Akun Instagram @lambe_turah dalam Perspektif Ekonomi Politik di New Media Raden Aru Suryoprakoso; Sulfa Fitriani Lamunuhia; Tri Febri Kurniawan
Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA Vol 15 No 01 (2023): Jurnal Ilmiah Komunikasi Vol. 15 No. 01 Maret 2023
Publisher : Sekolah Tinggi Ilmu Komunikasi Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38041/jikom1.v15i01.261

Abstract

This study aims to analyze the process of commodification of content, audiences, and workers on the @lambe_turah Instagram account. Using Vincent Mosco's commodification theory, the approach used is a qualitative descriptive approach. The results of the study show that there is indirect exploitation and commodification of content, audiences, and workers towards the followers of the Instagram account @lambe_turah. Exploitation and commodification occur smoothly because almost all followers of the @lambe_turah account will voluntarily help spread information in virtual communities on Instagram.
Co-Authors Sulfa Fitriani Lamunuhia Tri Febri Kurniawan