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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah komunikasi Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM)
Tri Febri Kurniawan
Universitas Pamulang
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Komodifikasi pada Akun Instagram @lambe_turah dalam Perspektif Ekonomi Politik di New Media Raden Aru Suryoprakoso; Sulfa Fitriani Lamunuhia; Tri Febri Kurniawan
Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA Vol 15 No 01 (2023): Jurnal Ilmiah Komunikasi Vol. 15 No. 01 Maret 2023
Publisher : Sekolah Tinggi Ilmu Komunikasi Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38041/jikom1.v15i01.261

Abstract

This study aims to analyze the process of commodification of content, audiences, and workers on the @lambe_turah Instagram account. Using Vincent Mosco's commodification theory, the approach used is a qualitative descriptive approach. The results of the study show that there is indirect exploitation and commodification of content, audiences, and workers towards the followers of the Instagram account @lambe_turah. Exploitation and commodification occur smoothly because almost all followers of the @lambe_turah account will voluntarily help spread information in virtual communities on Instagram.
VIRTUAL IDENTITY ON SOCIAL MEDIA: AN ANALYSIS OF THE SECOND ACCOUNT AND FAKE ACCOUNT PHENOMENON IN SOCIAL REPRESENTATION Agung Wibisono; Tri Febri Kurniawan
MediaKom : Jurnal Ilmiah Komunikasi Vol. 16 No. 01 (2026): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This research is motivated by the increasing use of social media, which encourages the formation of virtual identity through the practice of secondary accounts and fake accounts. The aim of this study is to analyze the construction of virtual identity among Generation Z within the framework of Moscovici’s Social Representation Theory (SRT), emphasizing the processes of anchoring and objectification in the formation of social meaning. The initial hypothesis suggests that digital identity is fragmented and contextual, depending on the social function of each account. This study employs a descriptive qualitative approach within the constructivist paradigm. The research subjects consisted of eight Generation Z informants who are active on social media and have alternative accounts. Data were collected through in-depth interviews, digital observation, and documentation, then analyzed using open coding, axial coding, and selective coding, along with thematic analysis based on SRT. The findings reveal that virtual identity is formed in three main layers: the main account as a curated public representation, the secondary account as a space for personal and emotional expression, and the fake account as a tool for anonymity and social observation. These results align with previous studies that position alternative accounts as impression management strategies, yet extend them within the context of social representation and power relations. The processes of anchoring and objectification are evident through digital symbols such as usernames, language styles, and interaction patterns. This study concludes that virtual identity is an adaptive and layered social construct, serving as a communication strategy for negotiating public–private boundaries, social control, and authenticity in the digital space.
Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri dan Kemampuan Komunikasi pada Anggota Forum Anak Tri Febri Kurniawan; Agung Wibisono
Jurnal Pengabdian Kepada Masyarakat (JPKM) Vol. 4 No. 2 (2026): Agustus
Publisher : Perkumpulan Cendekia Muda Kreatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61116/jpkm.v4i2.931

Abstract

Forum Anak Kabupaten Tangerang merupakan wadah partisipasi anak dalam menyampaikan aspirasi serta berperan aktif dalam isu perlindungan dan kesejahteraan anak. Salah satu kompetensi yang perlu dimiliki anggota Forum Anak adalah kemampuan public speaking agar mampu menyampaikan gagasan secara efektif di berbagai forum. Hasil observasi awal dan wawancara dengan mitra menunjukkan bahwa sebagian anggota masih mengalami kesulitan berbicara di depan umum, seperti kurang percaya diri, gugup saat menyampaikan pendapat, serta belum mampu mengomunikasikan ide secara terstruktur. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan public speaking dan kepercayaan diri anggota Forum Anak Kabupaten Tangerang melalui pelatihan yang bersifat edukatif dan partisipatif. Pelaksanaan kegiatan meliputi penyampaian materi, diskusi interaktif, simulasi, praktik berbicara di depan umum (role play), serta pemberian umpan balik secara langsung. Kegiatan dilaksanakan pada 26 Oktober 2025 di Kecamatan Tigaraksa dan diikuti oleh 20 anggota Forum Anak Kabupaten Tangerang. Evaluasi dilakukan menggunakan rubrik observasi yang mencakup aspek keberanian tampil, kejelasan penyampaian materi, kontak mata, intonasi, bahasa tubuh, dan kemampuan merespons audiens. Hasil evaluasi menunjukkan bahwa rata-rata skor kemampuan public speaking peserta meningkat dari 2,12 sebelum pelatihan menjadi 3,42 setelah pelatihan. Peningkatan tersebut menunjukkan bahwa pelatihan mampu memperkuat kemampuan komunikasi peserta, terutama dalam keberanian berbicara di depan umum, penyampaian pesan secara lebih terstruktur, serta penggunaan komunikasi verbal dan nonverbal yang lebih efektif. Pelatihan ini memberikan kontribusi dalam meningkatkan kapasitas komunikasi anggota Forum Anak sebagai pelopor dan pelapor dalam mendukung pemenuhan hak partisipasi anak.
PENINGKATAN KREATIVITAS SISWA SMK GRAFIKA DESA PUTERA, MELALUI PELATIHAN EDITING VIDEO DAN BRANDING VISUAL UNTUK KONTEN KOMUNIKASI Agung Wibisono; Tri Febri Kurniawan; Muhammad Ramdhani
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): SEMAR : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v4i3.2773

Abstract

The current development of digital technology drives the use of video as an effective communication medium; however, the quality of video content production among students remains low due to limited mastery of editing techniques and visual branding understanding. This problem is also experienced by the students of SMK Grafika Desa Putera, who have not been able to produce professional video content that meets creative industry standards. This community service activity aims to improve the students' creativity and technical skills in producing high-quality video content. The implementation method utilized was comprehensive training attended by 50 participants from the Graphic Design and Visual Communication Design (DKV) classes. The training included theoretical delivery on basic cinematography, demonstrations (A-roll, B-roll, and straight cut techniques), and direct video editing practice themed "Branding Sekolah SMK Grafika" using the CapCut application, along with the application of visual branding elements such as typography and audio balancing. The results of the activity indicate a significant improvement in the students' technical competence and creativity in the video editing process. Participants proved capable of applying precise image cutting techniques, using functional transitions for a cohesive storyline, and aligning musical instruments with narratives. Furthermore, the students successfully produced outstanding digital content that integrated complex motion graphics elements, indicating their ability to adopt creative industry work standards.
Co-Authors Agung Wibisono Muhammad Ramdhani Raden Aru Suryoprakoso Sulfa Fitriani Lamunuhia