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All Journal Jurnal Optimasi Teknik Industri (JOTI) PROCEEDING AL GHAZALI International Conference
Alfiana Restuningsih
Universitas Nahdlatul Ulama Al Ghazali Cilacap
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Strategi Pengembangan Bisnis Kedai Kopi Makosan dengan Menggunakan Analisis SWOT dan Business Model Canvas (BMC) Aji Kusumastuti Hendrawan; Siti Fauzatun Wachidah; Alfiana Restuningsih
Jurnal Optimasi Teknik Industri (JOTI) Vol 5, No 1 (2023)
Publisher : Teknik Industri Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/joti.v5i1.15623

Abstract

Kedai Kopi Makosan berdiri sejak tahun 2019 dibawah YABAKII Mart. Sejak berdirinya, Kedai Kopi Makosan belum memiliki perencanaan strategi yang terukur dan model bisnis, sehingga terkesan kurang berkembang dan berimbas pada omset yang kurang memuaskan. Rata-rata omset Kedai Kopi Makosan tiap bulannya berkisar Rp.2.000.000,-. Namun jumlah tersebut belum dapat mencukupi kebutuhan operasional sehari-hari dan juga honorarium untuk 4 karyawan Kedai Kopi Makosan. Tujuan dari penelitian ini adalah untuk membuat strategi pengembangan bisnis Kedai Kopi Makosan. Metode yang digunakan yaitu analisis SWOT, pembobotan matriks IFAS dan EFAS, analisis menggunakan BMC (Bussiness Model Canvas). Strategi yang dihasilkan dari analisis tersebut yaitu: (1) Meningkatkan kerjasama, (2) Meningkatkan kompetensi SDM, (3) Memaksimalkan metode pemasaran, (4) melakukan inovasi produk, (5) Relayout ruangan.
BUSINESS DEVELOPMENT STRATEGY USING SWOT AND AHP METHODS IN NURI SNACK MSMES Alfiana Restuningsih; Aji Kusumastuti Hendrawan; Siti Fauzatun Wachidah
PROCEEDING AL GHAZALI International Conference Vol. 1 (2023): INCLUSIVENESS, DIGITAL TRANSFORMATION, AND RENEWABLE ENERGY FOR A BETTER FUTURE
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

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Abstract

Indonesia's economy is strongly supported by MSMEs which also play a strategic role in increasing the added value of agricultural products such as sweet potatoes, bananas, and cassava. The form of agricultural product management business that is often found is a variety of chips business, one of the business actors is MSME Nuri Snack. The number of various chip business actors, makes business competition and product sales fluctuate. There needs to be a business development strategy in order to survive and win the market. One of them is with SWOT and AHP analysis. SWOT analysis provides an overview of the condition of a business that allows 4 alternative businesses depicted through a quadrant diagram of SWOT analysis. There needs to be a decision-making method to help formulate the best strategy, namely using the AHP Method The results of the Priority Vector calculation from AHP are used as weight values in matrix weighting SWOT matrix weighting obtains IFAS values (X axis = 0.31249977) and EFAS (Y axis = 0.40458977.) which results in an Aggressive Quadrant 1 position with an alternative strategy S-O (using strength to seize the opportunities they have).
Co-Authors Aji Kusumastuti Hendrawan Siti Fauzatun Wachidah