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Pengaruh Citra, Produk dan Harga terhadap Loyalitas Konsumen Mobil Toyota Avanza, di Daerah istimewa Yogyakarta Arief Dermawan
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 10 No. 1 (2015)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

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Abstract

reserch under the title "The effect Image, Prodct and Consumer Price Loyalty Toyota Avanza in Yogyakarta. The samples used in this study of 100 respondents. The level of comsumer loyalty 64,2% is determined bythe image, product and price: whreas 35,8% is determined b other variables that are not covered in this study. For example, customer satisfaction, customer commitment, and others. Image, product, and price simultaneously or with a significant effect on customer loyalty (F cout = 36,26: p=0,000< 0,05). Image, product and price partially positive and significant impact on customer loyalty. Citra is the varible most dominant influence on consumer loyalty. In an effort to increase consumer loyalty, policies or strategies that might be able to run effectively and efficiently is to improve the company's image
Analisis Literatur Tentang Strategi Pemasaran Mixue Dan Hubungannya Dengan Minat Beli Ulang Konsumen Nuviah Herawati; Arief Dermawan; Agung Hartadi
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/w5vbdk02

Abstract

Repurchase interest is very important for food and beverage producers, one of which is Mixue products, so that they can survive and grow. To grow consumer repurchase interest, a marketing mix strategy is used using 4 concepts, namely product, price, place and promotion. This study aims to determine the effect of product, price, place and promotion on repurchase interest. This study uses article reviews as its data source, by collecting, selecting and then analyzing articles that have topics relevant to the problems studied and conclusions are obtained from the analysis. Using 10 articles that conducted research at Mixue outlets in 10 different regions in Indonesia. From the review of these articles, the results showed that product, place and promotion had a significant effect on repurchase interest in Mixue products, but for price, some concluded that this variable had no significant effect on repurchase, as well as place when given lifestyle moderation, it had no effect on repurchase interest. Future research on price variables can be further studied because there are differences in findings in certain areas, and further researchers can add other variables that can affect repurchase interest in Mixue products and in using marketing strategies, the 7p concept can be used to increase solutions to overcome this problem.
Fenomena Minat Guru Gen Z Menjadi Supervisor Sebagai Dasar Foresight Dalam Perancangan Model Pembinaan Sosial Raihanah; Arief Dermawan
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

The development of education in the digital era demands innovation in supervisory practices and social coaching for teachers. In this context, a new phenomenon has emerged, namely the low interest of Generation Z teachers (aged 22–28) in taking on supervisory roles. Therefore, this study aims to map the support, barriers, perceptions, and foresight of Generation Z in designing future social coaching models, while linking them to social coaching theories and the characteristics of the modern generation.This research employs a descriptive qualitative method with a phenomenological design to explore the experiences, perceptions, and expectations of Gen Z teachers regarding supervision. A total of 12 informants aged 21–28 were selected using purposive sampling. Data were collected through observation, in-depth interviews, documentation, and triangulation. The analysis was carried out thematically using social coaching theory and Generation Z characteristics theory. The findings indicate that the main barriers for Gen Z teachers in becoming supervisors include non-transparent bureaucracy, lack of resources, psychological challenges such as low self-confidence, and generational gaps in leadership. Supporting factors include structural support from schools, mentoring programs, leadership training, opportunities to take on managerial tasks, and a collaborative school culture. Regarding preferred supervisory models, most respondents favored collaborative supervision, followed by artistic, clinical, and scientific models, with a strong inclination toward supervision that is dialogic, flexible, evidence-based, and humanistic. Through foresight, respondents predicted that future social coaching models should be adaptive, digital, data-driven, collaborative, holistic, and able to facilitate teachers’ creativity and interests. Keywords: Generation Z, educational supervision, social coaching, foresight, supervision model, digital era. Abstrak Perkembangan pendidikan di era digital menuntut adanya inovasi dalam praktik supervisi dan pembinaan sosial bagi guru. Pada konteks ini muncul fenomena baru, yaitu rendahnya minat guru Generasi Z (usia 22–28 tahun). Maka dari itu, Penelitian ini bertujuan memetakan dukungan, hambatan, persepsi, serta foresight Generasi Z dalam merancang model pembinaan sosial masa depan, sekaligus mengaitkannya dengan teori pembinaan sosial serta karakteristik generasi modern. Penelitian menggunakan metode kualitatif deskriptif dengan desain fenomenologi untuk menggali pengalaman, persepsi, dan harapan guru Gen Z terhadap supervisi. Sebanyak 12 informan berusia 21–28 tahun dipilih melalui teknik purposive sampling. Data dikumpulkan melalui observasi, wawancara mendalam, dokumentasi, serta triangulasi. Analisis dilakukan secara tematik dengan pendekatan teori pembinaan sosial dan teori karakteristik generasi Z.Hasil penelitian menunjukkan bahwa hambatan utama guru Gen Z menjadi supervisor meliputi birokrasi yang tidak transparan, kekurangan sumber daya, tantangan psikologis seperti kurang percaya diri, serta kesenjangan generasi dalam kepemimpinan. Adapun faktor pendukung meliputi dukungan struktural sekolah, program mentoring, pelatihan kepemimpinan, kesempatan memegang tugas manajerial, serta budaya sekolah yang kolaboratif. Dalam hal preferensi model supervisi, mayoritas responden memilih supervisi kolaboratif, disusul model artistik, klinis, dan ilmiah, dengan kecenderungan kuat pada supervisi yang dialogis, fleksibel, berbasis bukti, dan humanis. Melalui foresight, responden memprediksi bahwa model pembinaan sosial masa depan harus adaptif, digital, berbasis data, kolaboratif, holistik, dan memfasilitasi kreativitas serta minat guru. Kata kunci: Generasi Z, supervisi pendidikan, pembinaan sosial, foresight, model supervisi, era digital.