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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Tourism and Economic Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat
Agung Hartadi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Musim inflasi di jawa barat dan penyebabnya Agung Hartadi
INOVASI Vol 15, No 2 (2019): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v15i2.5074

Abstract

Penelitian ini bertujuan untuk melihat waktu terjadi inflasi yang cukup tinggi di Jawa Barat dan komoditas-komoditas yang menyebabkannya. Data yang digunakan adalah data Badan Pusat Statistik series inflasi umum bulanan Provinsi Jawa Barat dari Januari 2004 – Desember 2018 (180 bulan) dan data andil komoditas inflasi Januari 2014 – Desember 2018. Metode yang digunakan untuk penelitian ini adalah Uji Analisis Varian Dua Arah (Two-Way Analysis of Variance—ANOVA) untuk melihat waktu terjadinya inflasi dan rata-rata andil komoditas tertingi untuk melihat faktor penyebab inflasi. Hasil yang diperoleh dalam penilitian ini menujukan ada kecendurangan rata inflasi tinggi pada bulan awal tahun, Ramadhan, Idul Fitri, dan akhir tahun dibandingkan dengan bulan-bulan selain itu. Ini ditunjukkan oleh nilai signifikansi yang semuanya dibawah 0,05. Komoditas-komoditas pemberi andil terbesar pada musim inflasi di Jawa Barat memiliki karakteristik yang cukup berbeda. Perbedaan ini terjadi karena permintaan yang tinggi akibat: hari raya keagamaan (Ramadhan, Idul Fitri, dan Natal), musim liburan, keterbatasan pasokan akibat belum panen, dan harga yang diatur pemerintah.
Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.164

Abstract

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.
Optimalisasi Literasi Digital dalam Memilih Bahan Makanan untuk Mencegah Stunting Endah Wening Budiningrum; Agung Hartadi; Muhammad Isnaini Fatoni; Nurhadi Nugroho; Purwanta
Abdimas STIBSA Vol. 1 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat STIBSA - Desember
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/abdimas-stibsa.v1i2.208

Abstract

The results of the Recapitulation of the Monitoring of Nutritional Status (PSG) of Toddlers TB/U Bantul Regency in February 2023 (Bantul, 2023), explained that there were 54 toddlers experiencing stunting or 7, 84%. Stunting occurs due to poor parenting, which occurs not only because of economic inability but also due to lack of time for parents to care because they are busy working. In addition, variations in feeding also affect children's appetite for healthy food. This is what happened in Kayen Hamlet Sendangsari Pajangan Bantul DIY. Improving parenting can be done by providing additional insight into good parenting. This increase in knowledge can be done through information sources that can be obtained easily, namely mobile phones. The utilization of mobile phones in finding information on childcare to prevent stunting is not widely known by mothers. Searching for information through Google, social media can be done by typing keywords, using tabs, quotation marks, dashes, has tags or hashtags #. This can be done with digital literacy through digital education. With increased digital literacy in choosing food ingredients, mothers can make better decisions about children's nutrition, which in turn helps prevent stunting and supports optimal growth and development of children.
The Effect of Digital Marketing, Customer Experience And Brand Equity On Customer Loyalty of Archipelago Hotels In The Special Region of Yogyakarta (DIY) Sujoko; Dyon Tanamal; Agung Hartadi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2374

Abstract

This study aims to analyze the influence of digital marketing, customer experience, and brand equity on customer loyalty at Hotel Archipelago in the Special Region of Yogyakarta (DIY). The research employed a purposive sampling technique, involving 130 respondents. Primary data was collected through an online questionnaire (Google Form), which was tested for validity and reliability. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption tests (normality, linearity, heteroscedasticity, and multicollinearity), and hypothesis testing (t-test and F-test). The coefficient of determination (R²) was used to measure the extent to which the independent variables influenced the dependent variable. Multiple linear regression analysis was conducted using IBM SPSS version 25. The results indicate that digital marketing, customer experience, and brand equity have a significant positive effect on customer loyalty. Simultaneously, these three variables also collectively exhibit a significant influence on customer loyalty at Hotel Archipelago DIY.
Analisis Literatur Tentang Strategi Pemasaran Mixue Dan Hubungannya Dengan Minat Beli Ulang Konsumen Nuviah Herawati; Arief Dermawan; Agung Hartadi
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/w5vbdk02

Abstract

Repurchase interest is very important for food and beverage producers, one of which is Mixue products, so that they can survive and grow. To grow consumer repurchase interest, a marketing mix strategy is used using 4 concepts, namely product, price, place and promotion. This study aims to determine the effect of product, price, place and promotion on repurchase interest. This study uses article reviews as its data source, by collecting, selecting and then analyzing articles that have topics relevant to the problems studied and conclusions are obtained from the analysis. Using 10 articles that conducted research at Mixue outlets in 10 different regions in Indonesia. From the review of these articles, the results showed that product, place and promotion had a significant effect on repurchase interest in Mixue products, but for price, some concluded that this variable had no significant effect on repurchase, as well as place when given lifestyle moderation, it had no effect on repurchase interest. Future research on price variables can be further studied because there are differences in findings in certain areas, and further researchers can add other variables that can affect repurchase interest in Mixue products and in using marketing strategies, the 7p concept can be used to increase solutions to overcome this problem.
Co-Authors Arief Dermawan Dyon Tanamal Endah Wening Budiningrum Muhammad Isnaini Fathoni Muhammad Isnaini Fatoni Mursyid Mursyid Ngatipan Ngatipan Nurhadi Nugroho Nuviah Herawati Purwanta Sujoko Yuliantoharinugroho, Yuliantoharinugroho