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Strategi Packaging Produk UMKM Oleh Rumah Kurasi Kediri dalam Meningkatkan Minat Beli Konsumen Sutantri; Muhammad Syawahidul Haq
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 5 No. 1 (2023): Jurnal At Tamwil, Maret 2023
Publisher : Institut Agama Islam Tribakti Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at.v5i1.1479

Abstract

Indonesia memiliki banyak sektor industri yang dapat dikembangkan, khususnya pada bidang makanan dan minuman. Beraneka jenis produk yang dihasilkan oleh para pelaku bisnis UMKM juga tidak kalah dari pengusaha besar. Kondisi persaingan pasar di Indonesia yang cukup kompetitif menjadi aspek yang tidak lepas dari perhatian, mereka harus saling bersaing untuk mampu menjadi yang diminati di pasar. Perlu adanya kurasi produk untuk melakukan pengecekan kualitas produk UMKM agar dapat memiliki nilai jual tinggi dalam sektor pasar tradisional, modern, dan juga internasional. Penelitian ini bertujuan guna mengetahui pengaruh kurasi packaging umkm yang dilakukan oleh rumah kurasi kediri dalam meningkatkan minat beli konsumen. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan penelitian lapangan (field research). Sumber data merupakan sumber primer yang didapat dari hasil wawancara dan observasi partisipatif dan sumber sekunder berupa website, dan beberapa dokumen tertulis. Teknik analisis data melalui tahap reduksi data, penyajian data dan penarikan kesimpulan. Hasil dari penelitian ini adalah bahwa dalam kemasan packaging harus tercantum detail produk secara lengkap yang akan membuat konsumen percaya dengan produk UMKM, Desain kemasan harus menarik sebagaimna prinsip desain, diskusi dan edukasi sebelum membuat desain kemasan merupakan suatu hal yang harus dilakukan untuk mencegah terjadinya salah persepsi antara desainer dan pelanggan, konsisten, tekun, serta jam terbang tinggi merupakan prasayrat untuk menjadi desainer yang mahir dan yang terpenting adalah pelayanan yang ramah.
PRAKTIK JUAL BELI VOUCHER TELEPON DI ASRAMA AL ASYIQIE NGAMPEL KEDIRI DALAM PERSPEKTIF EKONOMI ISLAM Rifda Izzatun Nada; Sutantri
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 4 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (April 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i4.345

Abstract

This study aims to determine the practice of buying and selling telephone vouchers at Al Asyiqie Dormitory, Ngampel Kediri, and to analyze it from the perspective of Islamic economics. Telephone vouchers are provided as a means of communication for students who do not return home for one full year so that they can stay in touch with their parents and families. This research uses a qualitative approach with field research methods. Data collection techniques were carried out through observation, interviews, and documentation. The results show that the sale and purchase of telephone vouchers are carried out by the dormitory security administrators with voucher denominations of IDR 6,000, IDR 12,000, IDR 18,000, IDR 25,000, IDR 26.000 and IDR 65,000, at a price of IDR 1,000 per minute. The contract is carried out verbally, and transactions take place based on the willingness of both parties. This practice is not considered a monopoly because it aims to meet the students' needs rather than to seek excessive profit. From the perspective of Islamic economics, this practice has fulfilled the pillars and conditions of sale and purchase and does not contain elements of gharar or fraud. However, the aspect of price fairness still needs attention because some students consider the price quite expensive. Therefore, an evaluation of price fairness is needed so that the principle of justice in Islamic economics can be optimally realized.
Optimizing Pesantren-Owned Enterprises (BUMP) as Halal Business Incubators: Promoting Economic Independence for the Community Sutantri; Stevanus Gatot Supriyadi
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 8 No. 1 (2026): Jurnal At-Tamwil Maret 2026
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v8i1.9176

Abstract

Purpose – This study aims to formulate a framework for optimizing BUMP through structural transformation into a Halal Business Incubator (IBH). Design/Methods/Approach – The methodology employed is a conceptual, prescriptive, and descriptive qualitative approach, synthesizing governance, incubation models, and Sharia funding architecture. Findings – Pesantren-owned enterprises (BUMP) hold a strategic position as an anchor for the Muslim community's economy and a key instrument in realizing Indonesia's vision as a Global Halal Hub. However, there are significant challenges, particularly in terms of human resource capabilities, literacy in halal development instruments, and limited access to capital. Research Implications/Limitations – The analysis resulted in the Four Pillars Optimization Model: (1) Strengthening Centralized Relational Governance for accountable and digital supervision; (2) Five Pillars Integrated Halal Incubation Operational Model that places Halal Assurance at its core; (3) A Strategy for Strengthening Human Resource Capabilities through massive halal literacy training; and (4) A Sharia Blended Finance Funding Architecture that synergizes Productive Waqf for assets and Shariah Crowdfunding for working capital. Originality/Value – This research provides an optimization roadmap for BUMP to improve the competitiveness of MSMEs by accelerating halal certification and fundamentally promoting independence.