Garuda - Garba Rujukan Digital

Marketing Content Analysis of Korean Drama Streaming Platforms: Social Network Analysis on Twitter Novi Kartikasari; Rita Ambarwati; Alshaf Pebrianggara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7561

The primary purpose of this research is to assist in providing input for digital marketing of VIU and iQiyi from the results of Twitter users' tweets, as well as to find out the focus of discussions from Twitter users on VIU and iQiyi Video Streaming Platforms. This research collected tweet data from June 2020 to June 2022. The existing data is then carried out in the preprocessing stage with a combination of methods so that there is no noisy data as a maximum. Furthermore, the final step is to analyze the results of the images visualized using Gephi. The results of the data visualization show that each of the data withdrawal criteria is responded to by users so that this phenomenon can provide input for the future in improving existing marketing strategies on the VIU and iQiyi video streaming platforms.

Pengaruh Motivasi Kerja, Stres Kerja dan Lingkungan Kerja Terhadap Organizational Citizenship Behavior Yulianto, Mochamad Rizal; Errinda Ayu Dwi Pramesti; Lilik Indayani; Alshaf Pebrianggara
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1486

This study aims to determine the effect of work motivation, work stres, and work environment on organizational citizenship behaviour at PT. Sari Murni Jaya.The population used is the production employees of PT. Sari Murni Jaya, amounting to 60 people, and in this study 60 people were sampled. The sampling technique used in this study was simple saturated sampling. Data collection was carried out by distributing questionnaires. To test the hypothesis, multiple linear regression analysis tools are used, multiple correlation coefficient (R), multiple determination coefficient (R2), classical assumption test, F test and t test with the help of SPSS statistic 25.0, as well as validity and reliability tests. The results of the validity and reliability tests showed that all items of the questionnaire were declared valid and reliable because the rcount value was greater than the rtable value.The results of this study prove that work motivation influences organizational citizenship behavior (OCB),work stres also influences organizational citizenship behavior (OCB), work environment influences organizational citizenship behavior (OCB), In addition, work motivation, work stres and work environment simultaneously influence on organizational citizenship behavior (OCB).

Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia Fitriah, Ridhatul; Mas Oetarjo; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4287

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users

Klasifikasi Ulasan Pelanggan pada Aplikasi MitraShopee Menggunakan Metode Support Vector Machine dan Naïve Bayes Perdana, Adika Surya; Istian Kriya Almanfaluti; Alshaf Pebrianggara
TEKNOLOGI: Jurnal Ilmiah Sistem Informasi Vol 15 No 1 (2025): January
Publisher : Universitas Pesantren Tinggi Darul 'Ulum (Unipdu) Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/teknologi.v15i1.5577

Penelitian ini bertujuan untuk menghasilkan ulasan pelanggan aplikasi MitraSHopee ke dalam tiga kategori, yaitu, kritik, saran, dan pertanyaan, menggunakan algoritma Naïve Bayes dan Support Vector Machine (SVM). Sebanyak 6.000 ulasan diambil dari Google Play Store dan diproses melalui tahapan pembersihan data seperti case folding, tokenizing, stopword removal, dan normalisasi menggunakan Python di Google Colab. Data yang telah dibersihkan kemudian dianalisis dengan TF-IDF dan dilabeli berdasarkan pendekatan berbasis atiran. Hasil evaluasi menujukkan bahwa algoritma SVM memiliki performa lebih unggul dengan akurasi sebesar 81%, sedangkan Naibe Bayes mencatatkan akurasi 56%. SVM menunjukkan keseimbangan yang baik antara precision dan recall, khususnya dalam mendeteksi ulasan saran dan pertanyaan. Sementara itu, Naïve Bayes cenderung bias terhadap satu kelas dan kurang mampu mengenali kritik dengan baik. Penelitian ini menunjukkan pentingnya pemilihan algoritma dan tahap preprocessing dalam klasifikasi teks. Hasil yang diperoleh diharapkan dapat membantu pengembang aplikasi dalam memahami kebutuhan pengguna secara lebih cepat dan tepat sasaran melalui system klasifikasi otomatis.

Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia Fitriah, Ridhatul; Mas Oetarjo; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4287

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users

Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Studi pada Dealer Motor Honda PT. Tirto Agung Porong Moh. Bachrul Rizki; Rizky Eka Febriansah; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5973

The purpose of this study was to analyze the influence of product quality, brand image, and price perception on the consumer decision-making process for purchasing Honda motorcycles. The population of this study consists of all residents of Sidoarjo. The sample was determined using the Lameshow formula, resulting in a sample size of 96.04, which was rounded up to 100 respondents. This study employed a non-probability sampling technique, specifically accidental sampling. The variables studied include product quality, promotion, and brand image. The t-test results show that product quality has a positive and significant effect on motorcycle purchasing decisions, promotion has a positive and significant effect on motorcycle purchasing decisions, and brand image also has a positive and significant effect on motorcycle purchasing decisions at the Tirto Agung Porong Dealership.

Pengaruh Personal Branding, Affiliate Marketing, dan Influencer Terhadap Keputusan Pembelian Pada Produk Skintific di Media Sosial Annisa Rahmadini; Misti Hariasih; Alshaf Pebrianggara
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1356

Perkembangan pemasaran digital dan meningkatnya peran influencer di media sosial mendorong perubahan perilaku konsumen, terutama pada produk skincare premium seperti Skintific. Penelitian ini bertujuan menganalisis pengaruh personal branding, affiliate marketing, dan influencer terhadap keputusan pembelian produk Skintific di media sosial. Pendekatan kuantitatif digunakan dengan penyebaran kuesioner kepada 100 responden. Analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, dengan nilai R² sebesar 0,830 yang menunjukkan bahwa model mampu menjelaskan 83% variasi keputusan pembelian. Variabel influencer memiliki kontribusi terbesar (β = 0,418), diikuti personal branding dan affiliate marketing. Kebaruan penelitian ini terletak pada pengujian ketiga variabel secara simultan pada konteks skincare, khususnya Skintific, yang belum banyak dikaji secara komprehensif.

PENGARUH PERCEIVED EASE OF USE, ELECTRONIC TRUST DAN ELECTRONIC SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY PADA GENERASI Z Sri Wahyuni Romadhon; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21313

This study aims to examine the extent to which perceived ease of use, electronic trust, and electronic security influence Generation Z's decision to use GoPay. The intense competition among digital wallets in Indonesia makes it crucial to understand the factors that influence users' choice of a particular application. This study employed a quantitative method with a descriptive approach, involving 120 respondents who were active GoPay users. Data were obtained through a Likert-based questionnaire and processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The analysis showed that the three variables ease of use, electronic trust, and electronic security had a positive and significant influence on the decision to use GoPay. The ease of understanding the application's display and information (clear and understandable) was a strong factor that encouraged users to feel comfortable making transactions. Furthermore, user trust in the platform also proved to be crucial, particularly the integrity indicator, which is the most decisive aspect in fostering user confidence. Electronic security was also an important consideration, particularly regarding personal data protection, which is a major concern for the younger generation when choosing a digital wallet service. Overall, the study's findings underscore that ease of use, trust, and security are three key aspects influencing Generation Z's decision to use GoPay. These findings are expected to provide input for e-wallet developers to continue improving aspects of user convenience, service transparency, and transaction security.

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