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All Journal Komversal: Jurnal Komunikasi Universal
Hana Rengganawati
Politeknik LP3I
Environmental Science Social Sciences

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Tanggapan Mahasiswa Hukum Unisba Terhadap Website Lembaga Bantuan Hukum Bandung Hana Rengganawati
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1257

Abstract

The research entitled Responses of Unisba Students to the Bandung Law Institute Website (Case Study on the Bandung Legal Aid Institute's Website www.lbhbandung.org) was driven by the development of information media, especially websites. This study aims to determine the responses of Unisba students to the LBH Bandung website by observing the object of research, namely the Bandung Legal Aid Institute Website regarding content quality, content availability, message content consistency and visual appearance of the Bandung Legal Aid Valley website. This research uses a qualitative descriptive method and a collection method with interviews, observation, and literature studies. The results showed that the majority of respondents stated that the information about LBH Bandung organizations displayed on www.lbhbandung.org was in accordance with the needs of visitors. This is because on this website all information related to LBH Bandung from history, organizational profiles, cases that have been resolved, organizational structure and anything related to LBH Bandung's organization has been displayed in full according to the needs of visitors. The results showed that the quality of the message content, the availability of the message content, the consistency of the content and the visual appearance of the website greatly influenced the positive response and attractiveness of website visitors, especially students.
Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung Budi Harto; Panji Pramuditha; Arief Yanto Rukmana; Harnavela Sofyan; Hana Rengganawati; Andina Dwijayanti; Teti Sumarni
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1499

Abstract

This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City. Through analyzing how MSMEs in Bandung City utilize social media and technology in their marketing efforts, as well as identifying the benefits gained and challenges faced so far. In this research method, we surveyed a number of MSMEs in Bandung and conducted structured interviews with them. The implementation of social media marketing strategies, their impact on business performance, and the factors that influence the implementation of these strategies are described through qualitative analysis of the collected data. The results of this study show that most MSMEs in Bandung City have adopted social media marketing strategies using various technological tools. The study also identified significant benefits obtained by MSMEs, such as increased online visibility, increased interaction with customers, increased sales, and increased content creativity..
Co-Authors Andina Dwijayanti Arief Yanto Rukmana Budi Harto Harnavela Sofyan Panji Pramuditha Sumarni, Teti