Asrul Sani
Jurusan Matematika, Universitas Halu Oleo

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Implementasi Teori Permainan Dalam Penentuan Strategi Pemasaran Produk Bakso ( Studi Kasus : Warung Bakso di Kabupaten Bombana ) Sitti Fatmah Nuraini; Asrul Sani; Muh. Kabil Djafar; La Ode Sabran
JOSTECH Journal of Science and Technology Vol 3, No 1: Maret 2023
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jostech.v3i1.5647

Abstract

This research aims to determine the right marketing strategy for meatball products and generate optimum profits using Game Theory. The novelty of the research is lies in the object study. The data used in this study is primary data collected by using a questionnaire given to visitors at three Bakso Warungs in Bombana Regency, namely Warung Bakso Solo, Baper, and BRI. The number of samples to be observed is 50 respondents. Then the data that has been collected will be tested for validity and reliability, and then will be processed using the Game Theory method. Based on the results of the analysis obtained the optimal strategy for each meatball stall. The optimal game value obtained shows that the advantage of Warung Bakso Solo in marketing is that product prices are cheaper, but Warung Bakso Solo must use a strategy to improve the cleanliness of the stalls so that sales are optimal. The advantage of Warung Bakso Baper in marketing is the politeness of employees, but Warung Bakso Baper must improve in the strategy of timely delivery of orders. The superiority of Warung Bakso BRI in marketing is product quality, but Warung Bakso BRI must improve its employee politeness strategy
Analisis Sistem Antrian pada Pelayanan Customer Service (Studi Kasus: PT Bank BRI Cabang Raha) Sitti Rahmawati Findayani; Asrul Sani; Muh. Kabil Djafar
JOSTECH Journal of Science and Technology Vol 3, No 2: September 2023
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jostech.v3i2.5719

Abstract

The purpose of this study is to find out the queuing model using the structure of the single phase multi-channel queue system in customer service at PT Bank BRI Raha Branch and find out how to complete the queue model on customer service at PT Bank BRI Raha Branch. This research was conducted with direct observation on customer service at Bank BRI Raha Branch. From the data obtained, a steady state test and a Chi-Square kindness test were carried out on arrival patterns and service patterns. Then complete the queuing model using the single phase multi channel queue system structure. The results of the analysis showed that the arrival of customers at Bank BRI Raha Branch was 630 customers with an arrival rate of 2 people per hour and a customer service rate of 5 customers per hour. The queuing system in customer service at Bank BRI Raha Branch follows the queue model which means that the Poisson distributed arrival rate and service time are exponential, the number of channels in the dual system (2 customer service with 1 queue line), the queue discipline used by First Come First Serve (those served are customers who arrive first), the number of incoming customers is not limited or infinite in the queuing system and the population size at the input source is infinite. Busy period opportunities as large as , the average number of customers waiting in the queue is person, the average number of customer in the system is person, the average time spent by a customer waiting is hours, the average time spent in the system including services is hours.