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All Journal Jurnal Ekonomi
M. Satria Wibawa
Bina Nusantara University
Economics, Econometrics & Finance

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THE INFLUENCE OF BRAND AWARENESS PROMOTION, TRUST ON PURCHASE INTENTION ON ONLINE TRAVEL AGENT SERVICES WITH CUSTOMER REVIEW AS A MEDIATOR VARIABLE Aditya Patriazka; M. Satria Wibawa; Saptono Yugono; Adilla Anggraeni
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Objective from study This is For test influence Brand Awareness Promotion and Trust to Purchase Intentions with Customer Reviews as a mediating variable. Data collected of 100 customers Online Travel Agency located in Jakarta with use questionnaire Research results show that all There is influence except Brand Awareness to Purchase Intentions with Customer Reviews Can concluded that awareness something brand No influential significant to intention purchase based on study this our advice to researcher furthermore Can researching more products and features specific.
Co-Authors Adilla Anggraeni Aditya Patriazka Saptono Yugono