Jurnal Ekonomi
Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023

THE INFLUENCE OF BRAND AWARENESS PROMOTION, TRUST ON PURCHASE INTENTION ON ONLINE TRAVEL AGENT SERVICES WITH CUSTOMER REVIEW AS A MEDIATOR VARIABLE

Aditya Patriazka (Bina Nusantara University)
M. Satria Wibawa (Bina Nusantara University)
Saptono Yugono (Bina Nusantara University)
Adilla Anggraeni (Bina Nusantara University)

Article Info

Publish Date
06 Apr 2023

Abstract

Objective from study This is For test influence Brand Awareness Promotion and Trust to Purchase Intentions with Customer Reviews as a mediating variable. Data collected of 100 customers Online Travel Agency located in Jakarta with use questionnaire Research results show that all There is influence except Brand Awareness to Purchase Intentions with Customer Reviews Can concluded that awareness something brand No influential significant to intention purchase based on study this our advice to researcher furthermore Can researching more products and features specific.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...