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All Journal Jurnal Ekonomi
Andrianto Andrianto
Universitas Prima Indonesia
Economics, Econometrics & Finance

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EFFECT OF SERVICE QUALITY, CUSTOMER TRUST AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT PT LAUTAN INDOMAS UTAMA MEDAN Andrianto Andrianto; Nurmaidah Ginting; Calvin Calvin; Vina Fransiska; Vincent Vincent
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The results show that the adjusted r square value is 0.302 which means that 30.2% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, service quality variable has a positive and significant effect, trust variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
Co-Authors Calvin Calvin Nurmaidah Ginting Vina Fransiska Vincent Vincent