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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Dian Pebriyani
Department Of Agribusiness University Of Sumatera Utara, Medan, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency Helova Leonard Panjaitan; Salmiah; Dewi Rahma Yanti; Dian Pebriyani
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 01 (2023): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i01.25193

Abstract

Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.
How Beef, Chicken, and Egg Demand Elasticities Vary with Income in Indonesia. Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indrawati, Titien; Khaliqi, Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.361-384

Abstract

Regional economic factors, income levels, and the availability of substitutes influence the demand for beef, chicken, and eggs in Indonesia. Beef is considered a luxury commodity in higher-income areas and exhibits greater price sensitivity in lower-GDP regions. Chicken, a staple protein source, generally demonstrates inelastic demand but increases price sensitivity in the lower GDP areas. Eggs, being more affordable, exhibit higher price elasticity, particularly in lower-GDP regions, and often complement beef consumption. This study examines the own-price, cross-price, and income elasticities for beef, chicken, and eggs in Indonesia, comparing these effects across provinces with varying income per capita levels. The research utilized secondary data from the Central Statistics Agency, encompassing per capita commodity consumption, consumption values, and prices from 2013 to 2023 across 33 provinces. The Almost Ideal Demand System (AIDS) model analyzed the interrelated consumption of beef, broiler chicken, and eggs. Certain provinces were excluded due to data limitations, particularly in newly formed regions with insufficient historical records. The findings of this research indicate that price sensitivity, regional economic factors, and consumer preferences influence the demand for beef, chicken, and eggs. Income disparities affect substitution patterns, wherein rising chicken prices lead to increased beef consumption, while eggs complement beef and premium varieties are perceived as luxury goods. Consequently, there is a necessity for policies addressing regional economic disparities, food security, and affordability, especially as premium products such as organic eggs become more prevalent and the cost of animal proteins increases.
Pengaruh Digital Marketing Terhadap Keputusan Konsumen Dalam Membeli Produk Hidroponik Melalui Platform Media Sosial Fauzia, Lily; Septiyana, Anjeli; Jufri, Mohammad; Darus, Mozard Bahauddin; Pebriyani, Dian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14850

Abstract

Hydroponics farming is an urban farming system that is being developed and marketed through social media.. The phenomenon that occurs is that hydroponic vegetables purchased via social media tend to be more expensive than those purchased directly due to shipping costs, however there are some consumers who choose to switch their purchases from conventional to online. The purpose of this study are to analyze the types of digital marketing platforms that are most widely used by consumers in purchasing hydroponic vegetable products at Binjai Hydroponics and to analyze the relationship between purchasing motivation, product quality, promotion, trust and perceived ease with consumer decisions in purchasing hydroponic vegetable products through online shopping at Hydroponics Binjai . The determination of Binjai Hydroponics, East Binjai District as the research location was determined purposively, because Binjai Hydroponics is the only hydroponic business that has marketed its products through social media in East Binjai Distict. Sampling method using Snowball Sampling, with a sample size of 60. The sample units used are consumers who have purchased Binjai Hydroponics Vegetables through online shopping. The method used in this research is descriptive qualitative analysis and Spearman’s rank test. The results of the analysis show that the type of Digital Marketing media platform most used by consumers in purchasing vegetable products at Binjai Hydroponics is Social Media W as many as 28 people or 46,7% and purchase motivation, product quality, promotion, trust and perceived ease have a significant correlation (relationship) with consumer decisions in buying hydroponic vegetable products through online shopping. Purchasing motivation has a low relationship strength, Product quality and promotion have a strong relationship strength, Trust and Perceived ease have a medium relationship strength.
Analysis of Rice Price Volatility in Medan City, Indonesia Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indriyanti, Tietin
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2216

Abstract

One of the primary challenges faced by government policies concerning agricultural commodities is maintaining food price stability. Instability in food prices can have significant economic, political, and social repercussions. This study provides an in-depth analysis of rice price fluctuations on a daily basis, offering a clearer understanding of rice price volatility in Medan. Through seasonality and volatility analysis, this research examines the changing trends in rice prices and their associated fluctuations. It is revealed that rice prices in Medan peak in February, and  the lowest rice prices occur in December. The rice prices were more volatile before the pandemic than after it. During the pre-pandemic period, the correlation between the prices of various food items was relatively low, meaning that the prices of different commodities were not strongly linked. However, in the post-pandemic period, the correlation between rice prices and other food items in Medan became more significant, suggesting that the prices of rice were more closely tied to those of other essential foodstuffs. Although rice price volatility in Medan is generally low throughout most of the year, the government should focus particular attention on the months between October and February, when volatility tends to be higher due to factors such as seasonal demand spikes and external influences like weather conditions. By proactively managing supply and demand, ensuring adequate rice stocks, and supporting local rice production, the Medan government can more effectively navigate periods of heightened volatility and ensure that rice prices remain stable and affordable for all consumers
ANALYSIS RISK AND RETURN OF CROPS PORTFOLIO Wibowo, Rulianda Purnomo; Pebriyani, Dian
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.901

Abstract

Agricultural sector is exposed to risk especially risk in crop price or production volatility. The cropping pattern or mixed cropping is a diversification strategy which is considered as an approach to reduce the risk in agriculture farming. This research was conducted to analyze the combination of two plant types, namely vegetable crops and food crops. Portfolio combine longbean and spinach as vegetable crop portfolio and paddy and corn as food crop portfolio. The risk analysis method is used to calculate expected return, standard deviation and coefficient variation. This research also analyzes the choice of portfolio based on preference using Stochastic Efficiency with Respect to A Fuction (SERF). The results showed that with the aim of reducing the risks from farming, combination of spinach with longbean and paddy with corn can reduce risks and provide greater income. Moreover, at various levels of risk preference, the vegetable portfolio is more preferred than food crops portfolio. This study result implies a potential development for vegetable crops vertical farming in Medan.
Co-Authors Darus, Mozard Bahauddin Dewi Rahma Yanti Helova Leonard Panjaitan Indrawati, Titien Indriyanti, Tietin Lily Fauzia Mohammad Jufri Muhammad Khaliqi Salmiah Septiyana, Anjeli Wibowo, Rulianda P.