Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Marketing Management Studies
Andre Lorenza Sairaga
Padang State University
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The influence of perceived usefulness, perceived ease of use and trust on intention reuse of Go-pay Andre Lorenza Sairaga; Arief Maulana
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.338

Abstract

This purpose of this research was to analyze: the effect of perceived usefulness, perceived ease of use and trust on intention reuse of Go-Pay e-wallet in the city of Padang. The method used in this research is quantitative. The population in this research are all people who live in the city of Padang. The sample in this research is 190 people. This research used the Structural Equation Model (SEM) analysis technique using SmartPLS 3.0 software for data analysis. The results of this research show that : (1) perceived usefulness has a significant on intention reuse (2) perceived ease of use has a significant on intention reuse (3) trust has a significant on intention reuse.
Co-Authors Arief Maulana