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Arief Maulana
Padang State University
Humanities Environmental Science Social Sciences

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The influence of perceived usefulness, perceived ease of use and trust on intention reuse of Go-pay Andre Lorenza Sairaga; Arief Maulana
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.338

Abstract

This purpose of this research was to analyze: the effect of perceived usefulness, perceived ease of use and trust on intention reuse of Go-Pay e-wallet in the city of Padang. The method used in this research is quantitative. The population in this research are all people who live in the city of Padang. The sample in this research is 190 people. This research used the Structural Equation Model (SEM) analysis technique using SmartPLS 3.0 software for data analysis. The results of this research show that : (1) perceived usefulness has a significant on intention reuse (2) perceived ease of use has a significant on intention reuse (3) trust has a significant on intention reuse.
Exploring repurchase intentions for Wardah sunscreen in Padang city: the impact of brand awareness, social influence, and perceived quality Fitri adilla.Y; Arief Maulana
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.380

Abstract

Study This aim for analyze the influence of brand awareness, social influence, and perceived quality on the repurchase intention of consumer Wardah sunscreen products in Padang City. The population of this study were female consumers of wardah sunscreen in the city of Padang. Amount study This were 260 respondents. Data was collected through online questionnaire distribution and data processing was carried out with using SPSS software . Results study This show that (1) Brand Awareness has a positive and significant effect on Repurchase Intention, (2) Social Influence positive effect and significant on Repurchase intention, (3) Perceived Quality has a positive and significant effect on Repurchase Intention. (4) Brand Awareness, Social Influence, Perceived Quality have a positive and significant effect on Repurchase Intention.
Co-Authors Andre Lorenza Sairaga Fitri adilla.Y