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Christian Edbert
Universitas Bandar Lampung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan: (Studi Kasus Outlet Smartphone Samsung di Mall Boemi Kedaton) Christian Edbert; Habiburahman Habiburahman
JURNAL WIDYA Vol. 4 No. 1 (2023): Jurnal Widya, April 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i1.161

Abstract

This study aims to determine the best marketing approach to increase Samsung smartphone store sales. A SWOT analysis is carried out to assess the situation. Based on the conversation, the Cartesian SWOT chart shows that an aggressive growth policy is the strategy used in this situation (growth-oriented strategy), which refers to the industrial world where there is a market leader and the next order is called . applicant A market challenger is a company that is constantly and openly trying to increase its market share.
Co-Authors Habiburrahman HABIBURRAHMAN