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All Journal k@ta Jurnal Penelitian Budaya Kata Kita: Journal of Language, Literature, and Teaching
Ivonne Muliawati Harsono
Petra Christian University
Humanities Languange, Linguistic, Communication & Media Social Sciences

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 1 
Mediocrity Madness: the Destructive Effects of Antonio Salieri’s Narcissistic Personality Disorder in Amadeus Ivonne Muliawati Harsono
kata Vol 19 No 2 (2017): DECEMBER 2017
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.726 KB) | DOI: 10.9744/kata.19.2.71-76

Abstract

Industriousness is generally perceived as a noble trait. Such mindset is firmly ingrained within the society through religious teachings and moral virtues. Since the foundation of identity is shaped through difference, many people endure tedious labour to either arrive at a socially-approved level or surpass that level. For individuals with Narcissistic Personality Disorder, the struggle to dismiss mediocrity may result in a form of madness conveyed through destructive actions towards both the subject and the object. The purpose of this paper is to identify the phases through which Antonio Salieri’s Narcissistic Personality Disorder in Amadeus triggers a series of destructive effects aimed at himself and others. This research concludes that the transition from the sense of mediocrity to mediocrity madness for people with Narcissistic Personality Disorder can be divided into three phases: the acknowledgment of mediocrity, the narcissistic wound, and the mediocrity madness.
BEAUTY AND THE FLEECED: READING DOVE’S ‘CHOOSE BEAUTIFUL’ CAMPAIGN Ivonne Muliawati Harsono
Jurnal Penelitian Budaya Vol 8, No 1 (2023): Jurnal Penelitian Budaya
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jpeb.v8i1.36929

Abstract

Abstrak: Standar kecantikan secara konstan diperbarui dan ditinjau kembali dari waktu ke waktu. Media, melalui media cetak maupun elektronik, memainkan peran penting dalam membangun dan mengkomunikasikan gagasan kecantikan kontemporer. Dalam upaya mereka untuk memberdayakan wanita di berbagai penjuru dunia, Dove memprakarsai eksperimen sosial yang disebut ‘Choose Beautiful’ di mana wanita di lima kota berbeda (San Francisco, London, New Delhi, Shanghai, dan Sao Paulo) diberi pilihan untuk berjalan melalui satu dari dua pintu yang dilabeli ‘cantik’ dan ‘biasa’. Eksperimen ini menempatkan subyek penelitian dalam situasi dilematis untuk memilih di antara kedua label. Kampanye ini merupakan wacana akademik yang menarik karena tidak hanya mempromosikan standar kecantikan baru atau memperkuat standar yang ada seperti yang dilakukan iklan lainnya. Sebaliknya, kampanye ini memicu diskusi yang lebih mendasar tentang konsep kecantikan yang sulit didefinisikan dan implikasinya terhadap perempuan. Penelitian kualitatif deskriptif ini mengkaji kampanye Choose Beautiful dan dampaknya dalam kerangka lookism dan berbagai teori tentang kecantikan. Penelitian ini menyimpulkan bahwa terlepas dari niat yang tampaknya baik, kampanye Choose Beautiful adalah sebuah upaya implisit untuk memasukkan seluruh wanita ke dalam kategori cantik.Kata kunci: Kecantikan, standar kecantikan, Dove, Choose Beautiful, strategi                   pemasaran
Language Style Used in the Business Articles of Suitmedia’s Website Jessica Patricia; Ivonne Muliawati Harsono
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 2 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.2.308-314

Abstract

The objective of the study was to identify the different types of language style that were used in two business articles. The writer analyzed the language style used in the strategy and creative article published on the Suitmedia website in October 2022. The study used Keraf's (2010) theory of language style based on diction, which utilizes three indicators: vocabulary, sentence length, and sentence structure. Moeliono et al.'s (2017) theory of inversion and Chaer's (2014) theory of syntax were also used as supporting theories. This study was conducted using a descriptive qualitative approach. The data analysis showed that the strategy article used the formal language style, and the creative article used the informal language style. The research findings indicated three differences in language style between strategy and creative articles, which are vocabulary, sentence structure, and sentence length.
Translation Techniques and Appropriateness of English Idioms in The Founder Nadeline Calista Modesty; Ivonne Muliawati Harsono
Kata Kita: Journal of Language, Literature, and Teaching Vol. 11 No. 3 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.3.345-352

Abstract

This thesis is about the idiom translation of the movie The Founder by John Lee Hancock. In this thesis, the writer analyzes the techniques and appropriateness of the idiom translation by using Molina and Albir (2002) and Larson's accuracy, clarity, and naturalness (1984) theory. The writer seeks to disclose the most common technique used for translating idioms and how to make a good-quality translation. This study was done using a qualitative approach. The data analysis showed that out of 18 techniques proposed by Molina and Albir (2002) only 5 were utilized by the translator and out of five techniques, the established equivalent was used the most. The data analysis also shows that among 20 idioms, 10 idioms are appropriately translated. The writer suggests that future studies could be conducted on other aspects of the subtitles of The Founder.
Creating Brochures as a Promotional Tool for Swiss-Belhotel Cendrawasih Biak Sky Nicholas Wijanto; Ivonne Muliawati Harsono
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.409-421

Abstract

The problem that Swiss-Belhotel Cendrawasih Biak has is the hotel brochure. The hotel brochure is unhighlighted in its USP, inconsistent in font, varied in colors, and poorly designed. This problem was caused by the hotel not prioritizing a well-designed and informative brochure. The solution was to create a brochure and improve the content of the brochure. The data collection method used was a questionnaire. The questionnaire involved 18 guests of Swiss-Belhotel Cendrawasih Biak. The main changes the writer made in the brochure are highlighting the USP, changing the font Sanz to Cinzel, making the font more consistent, using more concise words in the language, and using more consistent language in the brochure. By doing so, the writer helps the hotel increase the quality of its brochures and make them more consistent with their other promotional tools. As a result, the director of Swiss-Belhotel Cendrawasih Biak was very happy with the brochure.
Literal and Contextual Meanings in Coca-Cola’s Slogans Surjadi, Felicia Novriella; Harsono, Ivonne Muliawati
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.294-301

Abstract

This study aims to reveal the literal and contextual meanings of Coca-Cola’s advertising slogans. This study uses a qualitative method. The writers collected and analyzed the literal and contextual meanings of Coca-Cola advertising slogans, focusing on how each slogan conveyed both literal and contextual meaning. The literal meaning was defined based on the denotative meaning of the words, while the contextual meaning was defined based on the major historical events that happened at the time of the slogan release. The findings show that Coca-Cola utilized their slogans not just as a promotional tool but also to reflect the socio-cultural, political, economic, and business contexts of the time. This study concludes that Coca-Cola has creatively used language to align itself with the situations of the time, which help strengthen the connection with their customers. This validates Coca-Cola’s claims on their website that their slogans were created to reflect the time.
Persuasive Strategies Used by Kohcun and Mami Louisse on TikTok Live Anam, Tabita Aurellia; Harsono, Ivonne Muliawati
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.302-311

Abstract

This study discusses the persuasive strategies used by Kohcun and Mami Louisse on TikTok Live, using the theory of persuasive strategies by Beebe and Beebe (2018). This qualitative study analyzes transcripts from TikTok Live. The persuasive strategies that were present were inductive reasoning, causal reasoning, credible evidence, new evidence, specific evidence, evidence for a diverse audience, concrete examples, emotion-arousing words, fear appeals, and appeal to emotion of hope. This study also discusses the similarities and differences. The findings reveal that some strategies were used by both affiliators, some were not used by either, and the rest was used by one of the two affiliators. Although both affiliators employed multiple strategies in one utterance, Kohcun used multiple strategies more frequently and used the emotion-arousing words differently. Finally, the two affiliators employed different strategy combinations. The outcome of this study shed a spotlight on effective persuasive strategies for TikTok Live.
Co-Authors Anam, Tabita Aurellia Jessica Patricia Nadeline Calista Modesty Sky Nicholas Wijanto Surjadi, Felicia Novriella