Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JIMEK Jurnal Studi Akuntansi Pajak Keuangan
Iip Dyah Kusumaningati
Politeknik Stibisnis
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Produk Air Minum Dalam Kemasan Merek Tir-Sa (Studi Pada PT. Tirta Sari Cemerlang) Endah Pujiastuti; Iip Dyah Kusumaningati; Putri Seprina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1305

Abstract

This study aims to determine the effect of product, price, promotion and distribution on consumer buying interest in drinking water products in the brand of tir-sa at PT. Tirta Sari Cemerlang. The method used in this study is a quantitative method. Determination of the sample using simple random sampling technique and the number of samples as many 92 respondents. Data collection techniques using observation, interviews, literature study and questionnaires. While the data analysis techniques used are validity, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. Based on the results of the study, it shows that price and distribution partially have no significant effect on consumer buying interest as evidenced by the t-count value of the price of -0.339 < t table 1.989 with a significant value of 0.736 > 0.05, and the t-count value of the distribution of 0.070 < t table 1.989 with a significant value of 0.994 > 0.05. While products and promotions partially have a significant effect on consumer buying interest as evidenced by the t-count value of the product of 2.401 > t table 1.989 with a significant value of 0.019 < 0.05, and the t-count value of promotion of 3.414 > t table 1.989 with a significance value 0.001 < 0.05. However, simultaneously product, price, promotion and distribution variables have a significant effect on consumer buying interest with a calculated f value of 6.541 > f table 2.48 and a significant value of 0.000 < 0.05.
PENGARUH PROFITABILITAS AKTIVITAS DAN LIKUIDITAS TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN TEKSTIL DAN GARMENT DI BURSA EFEK INDONESIA PERIODE 2018-2022 Umi Mas’ulah; Iip Dyah Kusumaningati; Revyta Wulandari
Jurnal Studi Akuntansi Pajak Keuangan Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jusapak.v2i2.292

Abstract

Profit growth shows that the financial condition of a company is good from a financial perspective. The company's profits are expected to increase every year in order to support the sustainability of the company's business in competing. This research was conducted with the aim of determining the influence of profitability, activity and liquidity on profit growth in the textile and garment sector listed on the Indonesia Stock Exchange in 2018-2022. The results of this research show that Profitability partially has a significant effect on Profit Growth, this is proven based on its significance value, namely 0.308 > 0.05. Partial activity has a significant effect on Profit Growth, this is proven based on the significance value, namely 0.345 > 0.05. Liquidity partially has a significant effect on Profit Growth, this is proven based on its significance value, namely 0.838 > 0.05. The conclusion is that the influence of the Profitability Ratio has a negative effect which is not significant, the Activity Ratio has a negative effect which is not significant and the Liquidity Ratio has a negative effect which is not significant.
Co-Authors Endah Pujiastuti Putri Seprina Revyta Wulandari Umi Mas’ulah