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All Journal JURNAL LENTERA BISNIS Journal of Artificial Intelligence and Digital Business JIMEK
Endah Pujiastuti
Politeknik Stibisnis
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Produk Air Minum Dalam Kemasan Merek Tir-Sa (Studi Pada PT. Tirta Sari Cemerlang) Endah Pujiastuti; Iip Dyah Kusumaningati; Putri Seprina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1305

Abstract

This study aims to determine the effect of product, price, promotion and distribution on consumer buying interest in drinking water products in the brand of tir-sa at PT. Tirta Sari Cemerlang. The method used in this study is a quantitative method. Determination of the sample using simple random sampling technique and the number of samples as many 92 respondents. Data collection techniques using observation, interviews, literature study and questionnaires. While the data analysis techniques used are validity, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. Based on the results of the study, it shows that price and distribution partially have no significant effect on consumer buying interest as evidenced by the t-count value of the price of -0.339 < t table 1.989 with a significant value of 0.736 > 0.05, and the t-count value of the distribution of 0.070 < t table 1.989 with a significant value of 0.994 > 0.05. While products and promotions partially have a significant effect on consumer buying interest as evidenced by the t-count value of the product of 2.401 > t table 1.989 with a significant value of 0.019 < 0.05, and the t-count value of promotion of 3.414 > t table 1.989 with a significance value 0.001 < 0.05. However, simultaneously product, price, promotion and distribution variables have a significant effect on consumer buying interest with a calculated f value of 6.541 > f table 2.48 and a significant value of 0.000 < 0.05.
ANALISIS KOMPETENSI PELATIHAN DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PT. TOYOTA ASTRA MOTOR Endah Pujiastuti
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1334

Abstract

Examining the interconnected dynamics of competence, training, and supervision as well as their individual and combined effects on worker performance is the goal of this study. Through the use of quantitative research methods, this study collects data mostly through interviews using a quantitative descriptive framework. The partial analysis's findings show that PT. Toyota Astra Motor employees' performance is positively impacted by competence in a statistically meaningful way. The results also show that employee performance inside the company is positively and significantly impacted by training. Additionally, it was discovered that PT. Toyota Astra Motor employees' performance was positively and significantly impacted by supervision. The simultaneous analysis's findings highlight how competence, training, and supervision all work together to significantly and favorably impact employee performance inside the same company. Training and communication account for 93.7% of the variance in employee performance, according to the adjusted R2 value, meaning that other independent variables not included in this study may be responsible for the remaining 6.3%.
Pengaruh Pengalaman Praktik Kerja Industri (PRAKERIN) dan Motivasi Kerja terhadap Kesiapan Kerja pada Siswa SMK Harapan Bersama Kota Tegal Rhisty Frida Utami; Endah Pujiastuti; Elsha Adelina Nurhayati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.6967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman praktik kerja industri (prakerin) dan motivasi kerja terhadap kesiapan kerja siswa SMK Harapan Bersama Kota Tegal. Kesiapan kerja merupakan faktor penting bagi siswa sekolah menengah kejuruan (SMK) dalam menghadapi tuntutan dunia usaha dan dunia industri yang terus berkembang. Selain penguasaan kompetensi akademik, siswa perlu memiliki pengalaman kerja nyata dan motivasi kerja yang tinggi agar mampu beradaptasi dengan lingkungan kerja serta bersaing di pasar tenaga kerja. Oleh karena itu, pelaksanaan prakerin dan peningkatan motivasi kerja menjadi aspek yang perlu diperhatikan untuk mendukung kesiapan kerja siswa. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi seluruh siswa kelas XII SMK Harapan Bersama Kota Tegal yang telah mengikuti prakerin. Sampel penelitian berjumlah 83 responden yang dipilih menggunakan teknik simple random sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis deskriptif serta regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa pengalaman prakerin berpengaruh positif dan signifikan terhadap kesiapan kerja siswa dengan nilai signifikansi 0,001 (<0,05). Motivasi kerja juga berpengaruh positif dan signifikan terhadap kesiapan kerja dengan nilai signifikansi 0,003 (<0,05). Selain itu, secara simultan pengalaman prakerin dan motivasi kerja berpengaruh positif dan signifikan terhadap kesiapan kerja siswa dengan nilai signifikansi 0,000 (<0,05). Disimpulkan bahwa semakin baik pengalaman prakerin dan semakin tinggi motivasi kerja siswa, maka semakin tinggi pula kesiapan kerja siswa. Hasil penelitian ini diharapkan menjadi masukan bagi sekolah dalam meningkatkan kualitas prakerin dan pengembangan motivasi kerja siswa.
Co-Authors Elsha Adelina Nurhayati Iip Dyah Kusumaningati Putri Seprina Rhisty Frida Utami