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All Journal Formosa Journal of Sustainable Research (FJSR)
Gilang Damarjati Sasongko
Universitas Esa Unggul, Jakarta Barat
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Service Quality, Platform Ease and Price on Shopeefood Customer Satisfaction in Tangerang City Gilang Damarjati Sasongko
Formosa Journal of Sustainable Research Vol. 2 No. 3 (2022): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i3.3393

Abstract

This study aims to determine the effect of service quality, platform convenience, and price on Shopeefood customer satisfaction in Tangerang City. The data collection technique was carried out using a Likert-scale questionnaire which was distributed online on the Google form. This test was carried out using multiple linear regression analysis method. Data were taken from 140 respondents and analyzed using SPSS. Respondents were taken from Shopeefood users who live in Tangerang City. Based on the results of the study it was found that service quality and price had a positive effect on customer satisfaction and platform ease had no effect on customer satisfaction
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