Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Charles Julian Santos Navarro
University of Buenos Aires, Argentina
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PR Model of Garuda Indonesia: A Construction of Wonderland Through Instagram Daniel Susilo; Charles Julian Santos Navarro
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3617

Abstract

Social Media is an integral part of branding, not only through ads or influencers but even through one-way communication and one-way truth can defy one of the dark records from big Indonesian SOEs like Garuda Indonesia. Through Garuda Indonesia Instagram post, we can identify the concept constructed by Garuda Indonesia which is not only for their own company but a Mega-PR concept. From one brand to another that is linked to government institutions, Garuda Indonesia’s Instagram post is showing a way to survive heavy financial and PR damage through a simple public information model and it doesn’t require complex techniques to do it and only through a digital device that they can escape the downfall from social media controversy.
Co-Authors Daniel Susilo