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All Journal Jurnal Pengabdian kepada Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Izzah Asyanti Muslimah
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Program Legalitas Usaha Sebagai Langkah Pengembangan Umkm Di Desa Kedungdalem Kabupaten Probolinggo Dwi Sukma Novitasari; Taufikurrahman Taufikurrahman; Dian Nova Kurniasari; Ikko Ukumi Putri Setianti; Izzah Asyanti Muslimah; Muhammad Faiz Subhanulfikri
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2023): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v1i3.649

Abstract

Kedungdalem Village is one of the villages in Dringu District, Probolinggo Regency, which has many MSMEs in various types of businesses such as catering businesses, banana chip businesses, herbal medicine businesses, cake businesses, cooking spices, and so on. Of the many business actors, several business actors do not yet have business legality in the form of Business Identification Number (NIB). This is because most MSMEs in Kedungdalem Village do not fully understand the benefits of having an NIB for business legality. The method used in developing MSMEs in Kedungdalem Village is carried out through Focus Group Discussion (FGD) activities and assistance in making Business Identification Numbers (NIB). The implementation of activities includes three things, namely the presentation of material related to MSME Business Development, assistance in making NIB, and submission of business legality letters to MSME actors. The results obtained from a series of MSME development activities in Kedungdalem Village, Dringu District, namely an increase in knowledge or awareness of Kedungdalem Village MSME actors regarding the importance of business legality and business registration with OSS institutions through registration of Business Identification Numbers (NIB).
Pendampingan Rebranding dan Digital Marketing bagi UMKM di Desa Kedungdalem guna Menghadapi Persaingan Industri Kreatif Ikko Ukumi Puteri Setianti; Izzah Asyanti Muslimah; Gendut Sukarno
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1141

Abstract

UMKM di Desa Kedungdalem memiliki peluang untuk berkembang karena memiliki beberapa keunggulan dan keunikan yang berpotensi. Namun pelaku UMKM di Desa Kedungdalem masih menggunakan pemasaran offline dikarenakan kurangnya ilmu pemanfaatan teknologi para pelaku UMKM, hal ini yang menyebabkan UMKM Desa Kedungdalem kurang dikenal oleh masyarakat luas. Dengan adanya permasalahan tersebut, kelompok 50 KKN-T MBKM melakukan kegiatan pengabdian berupa pendampingan rebranding dan digital marketing melalui Kuliah Kerja Nyata Tematik MBKM dengan tujuan dapat membantu dan memotivasi UMKM di Desa Kedungdalem agar berkembang mengikuti perkembangan industri kreatif masa kini. Metode yang digunakan dalam pengabdian ini yaitu dengan pendampingan secara tatap muka dengan pelaku UMKM Desa Kedungdalem. Hasil dari kegiatan pendampingan ini yaitu dapat membantu beberapa UMKM dalam hal pembuatan logo, memperbaharui kemasan, dan juga menerapkan digital marketing dalam mempromosikan produk atau jasanya.
Co-Authors Dian Nova Kurniasari Dwi Sukma Novitasari Gendut Sukarno Ikko Ukumi Puteri Setianti Ikko Ukumi Putri Setianti Muhammad Faiz Subhanulfikri Taufikurrahman Taufikurrahman