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Health Communication Campaign Through Social Media Evie Sophia; Dewi Indriani Jusuf
International Journal of Education, Information Technology, and Others Vol 6 No 2 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7832335

Abstract

The fact that the importance of maintaining health and complying with health protocols during the Covid-19 pandemic has been continuously echoed by the University of Pasudan, including via Instagram univ_pasundan, this is one form of the Health Communication campaign, where the University of Pasundan cares about and cares about the pandemic situation Covid-19 is happening in this country. The purpose of this study was to determine the form, content and targets and objectives of the health communication campaign, using a qualitative descriptive study method using the univ_pasundan Instagram social media network. The data collection techniques in this study were observation, in-depth interviews and documentation studies. This research data analysis technique uses the Miles and Huberman model. The results of this study indicate that respondents from univ_pasundan's Instagram social media gave a positive response to the Health Communication Campaign regarding the Covid-19 pandemic. At the end of the research, the researcher provides input to further enrich the forms and content that are in great demand by followers or viewers, by making more varied video forms and more flexible content and reaching layers of society including the millennial generation
Peran Psikologi Komunikasi dalam Membangun Iklim Organisasi Kemahasiswaan Himpunan Mahasiswa Ilmu Komunikasi yang Kondusif Evie Sophia; Hamidah Hamidah
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4797

Abstract

This study examines the role of communication psychology in fostering a conducive organizational climate in the Student Association of Communication Studies (HIMAKOM). The study aims to analyze how interpersonal communication practices, member motivation, conflict resolution, and leadership based on communication psychology contribute to a positive organizational climate. The research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews with HIMAKOM administrators, including the chairperson, secretary, and treasurer, as well as participatory observation of organizational activities. The findings reveal that open, routine, and two-way communication plays a crucial role in building a conducive organizational climate. While the formal structure provides a framework, the effectiveness of the organizational climate is largely influenced by psychological factors and the quality of communication among members. The study concludes that the application of communication psychology is not merely a tool for information delivery but a strategic approach to fostering healthy interpersonal relationships, reinforcing value alignment, and creating a productive, harmonious, and conducive organizational climate in HIMAKOM