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All Journal Journal of Management and Business Review Indikator: Jurnal Ilmiah Manajemen & Bisnis JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Arifin Sitio
STKIP Mutiara Banten
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STRATEGI PEMASARAN PADA PT. GERIN SURYA GEMILANG Retnolia, Austina; Sitio, Arifin
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 3 (2017)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v1i3.2324

Abstract

Increased business competition requires companies to always evaluate the marketing strategy undertaken. Every company will want to stay in business competition and increase profitability. The use of effective SWOT analysis can play an important role in determining competitive strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the viability and continuity of the company. The purpose of this study is to evaluate marketing strategies implemented by the company to improve the profitability of the company. This study uses primary data obtained through observation, interviews, and questionnaires and secondary data in the form of company reports. This research is done by using IFE analysis method to analyze internal factor, EFE analysis for external factor, then, incorporated into quantitative model that is IE Matrix, SWOT Matrix, SPACE and QSPM. The result of analysis shows that by using QSPM Matrix, then strategy chosen to support the achievement of the objectives of the company is Market Penetration Strategy.
Analisa Pengaruh Kualitas Produk dan Saluran Distribusi terhadap Keputusan Pembelian serta Implikasinya pada Kepuasan Pelanggan PT. Widodo Makmur Perkasa Suyatmi, Suyatmi; Sitio, Arifin
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 1 (2019)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v3i1.5171

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk dan Saluran Distribusi terhadap Keputusan Pembelian serta Implikasinya pada Kepuasan Pelanggan PT. Widodo Makmur Perkasa. Pengambilan sampel ditujukan kepada pelanggan PT Widodo Makmur Perkasa. Populasi dalam penelitian ini adalah seluruh pelanggan pada tahun 2017 sebanyak 55 pedagang. Pemilihan sampel dilakukan dengan total sampling, dimana seluruh populasi akan diambil sebagai sampel dalam penelitian ini. Analisis data yang dilakukan adalah analisis kuantitatif yang dinyatakan dengan angka-angka dan perhitungannya menggunakan metode standart yang dibantu dengan program SPSS Versi 23. Hasil pada penelitian adalah (1)  Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (2) Saluran Distribusi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (3) Kualitas Produk berpegaruh tidak langsung terhadap Kepuasan Pelanggan melalui Keputusan Pembelian, (4) Saluran Distribusi berpegaruh tidak langsung terhadap Kepuasan Pelanggan melalui Keputusan Pembelian.
Effect of Price and Service Quality on Customer Satisfaction and Its Implications on Customer Loyalty PT. XYZ Haryanto, Rahmat; Sitio, Arifin
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v4i2.10005

Abstract

ABSTRACT This study aims to analyze the Effect of Price and Service Quality on Customer Satisfaction and Its Implications on the Customer Loyalty of PT. XYZ This type of research used in this study is Causal Research Type. The population in this study were all patients who had visited and had received health services at PT. XYZ in 2018 as many as 43,476 people. Determination of the number of samples using the formula Slovin so as to get 100 respondents. The analysis method used is the regression analysis test through SPSS version 25. The results of this study indicate that (1) Price has a positive and significant effect on patient satisfaction, (2) Service Quality has a positive and significant effect on Patient Satisfaction, (3) Price influences positive and significant impact on Patient Loyalty, (4) Service Quality has positive and significant impact on Patient Loyalty, (5) Patient Satisfaction has positive and significant impact on Patient Loyalty, and (6) There is a positive indirect effect between Price and Quality of Service on loyalty through patient satisfaction, meaning through patient satisfaction can increase patient loyalty. 
ANALISIS PENGARUH ANTARA MUTU PRODUK, PELAYANAN PURNA JUAL DAN EKUITAS MEREK TERHADAP CITRA MEREK SMARTPHONE SAMSUNG Arifin Sitio; R Rusnali
Journal of Management and Business Review Vol 14, No 1 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i1.38

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui: (1) Pengaruh antara mutu produk dengan citra merek,(2) Pengaruh antara pelayanan purnajual dengan citra merek, (3) Pengaruh antara ekuitas merek dengan citra merek. Hipotesis penelitian adalah sebagai berikut : (1) terdapat Pengaruh positif antara mutu produk dengan citra merek. (2) terdapat Pengaruh positif antara pelayanan purnajual dengan citra merek. (3) terdapat Pengaruh positif antara ekuitas merek dengan citra merek. Metode yang digunakan dalam penelitian ini adalah metode survey pada karyawan PT Mercedes-Benz Indonesia. Jumlah responden sebnya 123 orang yang dipilih dengan non probability sampling dengan metode convenience samling Dari 123 target responden, hanya 74 responden yang mengembalikan instrument penelitian. Data yang dikumpulkan berdasarkan instrumen penelitian berbentuk kuesionar yang telah dikalibrasi. Uji asumsi klasik dengan menggunakan: Uji Normalitas dan Uji Homogenitas. Penelitian Menyimpulkan bahwa: Pertama, ditemukan bahwa mutu produk (X1) mempunyai Pengaruh positif dengan citra merek artinya makin tinggi mutu produk, maka citra merek akan semakin baik. Jika mutu produk lebih ditingkatkan dan diarahkan secara positif, maka citra merek juga akan leih meningkat atau lebih positif. Kedua, ditemukan bahwa pelayanan purnajual (X2) mempunyai Pengaruh positif dengan citra merek artinya makin tinggi pelayanan purnajual, maka citra merek akan semakin baik. Jika pelayanan purnajual lebih ditingkatkan dan diarahkan secara positif, maka citra merek juga akan lebih meningkat atau lebih positif. Ketiga, ditemukan bahwa ekuitas merek (X3) mempunyai Pengaruh positif dengan citra merek artinya makin tinggi ekuitas merek, maka citra merek akan semakin baik. Jika pelayanan purnajual lebih ditingkatkan dan diarahkan secara positif, maka citra merek juga akan lebih meningkat atau lebih positif. The purpose of this study is to determine: (1) the impact of quality product to brand image, (2) the impact of post-sale service to brand image, (3) the impact of brand equity to brand image, Samsung Android smartphones. The research hypotheses are as follows: (1) there is a positive impact between the quality product to brand image. (2) there is a positive impactbetween post-sale service to brand image. (3) there is a positive impact between brand equity to brand image.. The method used in this research is survey method the employees of PT Mercedes-Benz Indonesia. 123 respondents are selected with non probability sampling with convinience sampling method. Only 74 questionnaire that returned. Classic assumption test that used: Normality test, test of homogeneity and multicoliniearity. Research Concludes that quality product (X1) has a positive impact to brand image means that the higher the quality of the product, the brand image, the better. If the product quality further improved and redirected positively, then the brand image will also leih increased or more positive. Secondly, it was found that the post-sale service (X2) has a positive impact to brand image means that the higher the sales service, the brand image, the better. If further enhanced after-sales service and redirected positively, then the brand image will also be increased or more positive. Thirdly, it was found that brand equity (X3) has a positive impact to brand image means that the higher the brand equity, then the image of the brand, the better If further enhanced after-sales service and redirected positively, then the brand image will also be increased or more positive.
ANALISIS KEPUTUSAN PEMBELIAN JASA PENAMBANGAN PT BERAU COAL KEPADA PT BUKIT MAKMUR MANDIRI UTAMA (BUMA) Arifin Sitio; Beni Rasjid
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 2 (2018): JMM Juni 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.507 KB) | DOI: 10.29303/jmm.v7i2.379

Abstract

 This study aims to find out the influence of the quality of services, people, processes and physical evidence on the decision to purchase mining services by PT Berau Coal to PT BUMA. In this study, data collection was carried out through survey methods by distributing questionnaires to respondents within the company organization PT Berau Coal starting from the position of supervisor /engineer to general manager. The number of samples taken in this study was 50 people. Thetechnique sampling used in this study is Simple Random Sampling. Data analysis method uses multiple regression analysis with SPSS 23.0. The results of data processing show that the variable quality of services, people, processes and physical evidence affect the decision to purchase mining services. Parameters for testing the effect of service quality on service purchasing decisions show a t value of 3.191 (sig = 0.003), the influence of people on the decision to purchase services shows a t value of 2.341 (sig = 0.024), the effect of the process on the decision to purchase services shows a t value of 2.400 ( sig = 0.021), and the effect of physical evidence on the decision to purchase services shows a t value of 2.797 (sig = 0.008). Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, orang, proses dan bukti fisik terhadap keputusan pembelian jasa penambangan oleh PT Berau Coal kepada PT BUMA. Dalam penelitian ini, pengumpulan data dilakukan melalui metode survei dengan menyebarkan kuesioner kepada responden dalam organisasi perusahaan PT Berau Coal mulai dari posisi supervisor / insinyur hingga general manager. Jumlah sampel yang diambil dalam penelitian ini adalah 50 orang. Teknik sampling yang digunakan dalam penelitian ini adalah Simple Random Sampling. Metode analisis data menggunakan analisis regresi berganda dengan SPSS 23.0. Hasil pengolahan data menunjukkan bahwa variabel kualitas layanan, orang, proses dan bukti fisik mempengaruhi keputusan untuk membeli jasa penambangan. Parameter untuk menguji pengaruh kualitas layanan pada keputusan pembelian layanan menunjukkan pada nilai 3,191 (sig = 0,003), pengaruh orang pada keputusan untuk membeli layanan menunjukkan pada nilai 2,331 (sig = 0,024), efek dari proses pada keputusan untuk membeli layanan menunjukkan pada nilai 2.400 (sig = 0,021), dan pengaruh bukti fisik pada keputusan untuk membeli layanan menunjukkan pada nilai 2,797 (sig = 0,008).Keywords : Quality of services, people, processes and physical evidence, service purchasing decisions
The Influence of Reading and Listening Skills on the Speaking Ability of Students of the Indonesian Language and Literature Education Study Program at STKIP Mutiara Banten Arifin Sitio; Rivaldo Siregar
International Journal of Education, Information Technology, and Others Vol 5 No 4 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6983942

Abstract

This study aims to determine the effect of reading and listening skills on the speaking ability of students of the Indonesian Language and Literature Education Study Program at STKIP Mutiara Banten. In this study, data collection was carried out through a survey method by distributing questionnaires to respondents in the STKIP Mutiara Banten environment. The number of samples taken in this study were 60 people. The sampling technique used in this research is non-probability sampling. The method of data analysis used multiple regression analysis with the help of SPSS 24.0. The results of data processing indicate that the variables of reading and listening skills on the speaking ability of students of the Indonesian Language and Literature Education Study Program at STKIP Mutiara Banten. The test parameter for the effect of reading skills on speaking skills shows a significant table value of 0.620 greater r table 0.005 , the effect of listening skills on speaking skills shows a significant table value of 0.646 greater r table 0.005, and the effect of reading and listening skills together shows a significant table value of 0.837, which is significantly greater than r table of 0.005.
Analysis of the Effect of Service Quality, Product Quality and Brand Image on Customer Satisfaction and Its Implications on Consumer Loyalty PT. Sharp Electronics Indonesia (case study at Karawang Sharp Direct Service Station) Lise Tiasanty; Arifin Sitio
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v6i1.5667

Abstract

This study aims to determine whether there is an influence between service quality, product quality and brand image on customer satisfaction and its implications for consumer loyalty at PT. Sharp Electronics Indonesia (study case in Karawang’ s Sharp Direct Service Station). The research method used was a survey method by distributing questionnaires to 182 respondents who had purchased 32 inch Sharp television LCD products residing in the Karawang’ s Sharp Direct Service Station area and recorded in the Sharp Customer Care Center database. The tool used to analyze data is the Statistical Package for Social Studies (SPSS) program ver.22. The result in this study are (1) Service Quality has positive and significant effect on Customer Satisfaction, (2) Product Quality has positive and significant effect on Customer Satisfaction, (3) Brand Image has positive and significant effect on Customer Satisfaction, (4) ) Service Quality has positive and significant effect on Consumer Loyalty, (5) Product Quality has positive and significant effect on Consumer Loyalty, (6) Brand Image has positive and significant effect on Consumer Loyalty, (7) Customer Satisfaction has positive and significant effect on Consumer Loyalty at PT. Sharp Electronics Indonesia especially at Sharp Direct Service Station (SDSS) Karawang. Positive correlation coefficient with a strong level of interpretation.
Effect of Price and Service Quality on Customer Satisfaction and Its Implications on Customer Loyalty PT. XYZ Rahmat Haryanto; Arifin Sitio
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v6i1.8093

Abstract

This study aims to analyze the Effect of Price and Service Quality on Customer Satisfaction and Its Implications on the Customer Loyalty of PT. XYZ This type of research used in this study is Causal Research Type. The population in this study were all patients who had visited and had received health services at PT. XYZ in 2018 as many as 43,476 people. Determination of the number of samples using the formula Slovin so as to get 100 respondents. The analysis method used is the regression analysis test through SPSS version 25. The results of this study indicate that (1) Price has a positive and significant effect on patient satisfaction, (2) Service Quality has a positive and significant effect on Patient Satisfaction, (3) Price influences positive and significant impact on Patient Loyalty, (4) Service Quality has positive and significant impact on Patient Loyalty, (5) Patient Satisfaction has positive and significant impact on Patient Loyalty, and (6) There is a positive indirect effect between Price and Quality of Service on loyalty through patient satisfaction, meaning through patient satisfaction can increase patient loyalty.
RELATED IMPACT FROM SERVICE QUALITY AND PRODUCT QUALITY TOWARDS CUSTOMER SATISFACTION AS WELL AS ITS IMPLICATIONS TO CUSTOMER LOYALTY AT PT. CIANJUR ARTHA MAKMUR Adi Dharmawan, Dwian; Arifin Sitio
Dinasti International Journal of Management Science Vol. 2 No. 1 (2020): Dinasti International Journal of Management Science (September - October 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i1.535

Abstract

This research aims to find out those influence from Service Quality, and Product Quality towards Customer Satisfaction and its Implications to Customer Loyalty at PT. Cianjur Artha Makmur. This type of research were catagorized as descriptive analytics research. While population were customers from PT Cianjur Artha Makmur (CAM) totalling of 543 customers according to 2018 company's internal data. These research used Slovin formula to estimates these sample size needed and it obtained 100 respondents. The analysis technique used path analysis through SPSS version 23. The results from this research was indicate that (1) Service Quality has huge impact to Customer Satisfaction (2) Product Quality has significant influence over Customer Satisfaction (3) Service Quality has marked effect to Customer Loyalty (4) Product Quality has undefinable affects towards Customer Loyalty and (5) Customer Satisfaction has huge impact on Customer Loyalty.
THE IMPACT OF BRAND IMAGE AND SERVICE QUALITY ON BUYING DECISIONS AND ITS IMPLICATION ON CONSUMER SATISFACTION (CASE STUDY AT PT IMI) Okta Pradita, Sylvia; Arifin Sitio
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.243

Abstract

This study aims to analyze the Impact of Brand Image and Service Quality on Buying Decisions and Its Implications on Consumer Satisfaction (Case Study at PT IMI). This type of research used in this study is a type of causal research with a quantitative approach. The population in this study is all PT IMI customers who have received document storage services as much as 465 customers. The determination of the number of samples was been taken using the Slovin formula to obtain 82 research samples. While analysis technique used is path analysis. The result of these study indicate whether: (1) Brand Image has a positive and significant influence on Purchasing Decisions, (2) Service Quality has a positive and significant effect on Purchasing Decisions, (3) Brand Image has a positive and significant effect on Consumer Satisfaction, (4) Service Quality has a positive effect and significant impact on Consumer Satisfaction, (5) Purchasing Decisions have a positive and significant effect on Consumer Satisfaction.
Co-Authors Adi Dharmawan, Dwian Al Muthiya, Jundi Beni Rasjid Haryanto, Rahmat Irawan, Ryan Jati Prabowo, Adityo Lise Tiasanty Okta Pradita, Sylvia R Rusnali Rahmat Haryanto Rasjid, Beni Retnolia, Austina Rivaldo Siregar Sugianto, Nur Suyatmi Suyatmi