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All Journal Journal of Management and Business Review Jurnal Jaminan Kesehatan Nasional
Fenny Fathiyah, Fenny
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Public Health Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN") Fathiyah, Fenny; Wahab, Zakaria
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.32

Abstract

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, this research aims to determine whether customers demographic characteristics (age, gender, and education level) moderate the relationship between factors affecting skepticism toward green advertising. The method used in this research is descriptive and associative. Data has been obtained by distributing questionnaires to 100 respondents that are Palembang residents who are buying and consuming Ades Mineral Water at least once in the last 3 months. Accidental sampling method has been selected to obtain data. The techniques of analysis used include multiple linear regression and moderated regression analysis, while for the processing of the data, SPSS 21 for Windows has been used. The results of this research indicate that: (i) environmental concern was 5,8 percent having significant influence on skepticism toward Ades green advertising, (ii) buying behavior was 19,2 percent having significant influence on skepticism toward Ades green advertising, (iii) conservation behavior was 23.6 percent, having significant influence on skepticism toward Ades green advertising, and (iv) customers demographic characteristics by age and gender moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising, while level of education not moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN") Fathiyah, Fenny; Wahab, Zakaria
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.32

Abstract

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, this research aims to determine whether customers demographic characteristics (age, gender, and education level) moderate the relationship between factors affecting skepticism toward green advertising. The method used in this research is descriptive and associative. Data has been obtained by distributing questionnaires to 100 respondents that are Palembang residents who are buying and consuming Ades Mineral Water at least once in the last 3 months. Accidental sampling method has been selected to obtain data. The techniques of analysis used include multiple linear regression and moderated regression analysis, while for the processing of the data, SPSS 21 for Windows has been used. The results of this research indicate that: (i) environmental concern was 5,8 percent having significant influence on skepticism toward Ades green advertising, (ii) buying behavior was 19,2 percent having significant influence on skepticism toward Ades green advertising, (iii) conservation behavior was 23.6 percent, having significant influence on skepticism toward Ades green advertising, and (iv) customers demographic characteristics by age and gender moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising, while level of education not moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising.
Effectiveness of Installment Payment Plan Program through Face-to-Face Service Channels and Non-Face-to-Face Service Channels Bagaskara, Enggartyas; Fathiyah, Fenny
Jurnal Jaminan Kesehatan Nasional Vol. 4 No. 2 (2024): Jurnal Jaminan Kesehatan Nasional
Publisher : BPJS Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53756/jjkn.v4i2.227

Abstract

This study evaluates the effectiveness of registration services for BPJS Kesehatan's REHAB (Installment Payment Plan) program through face-to-face channels at branch offices and non-face-to-face channels via the Mobile JKN application. Employing a qualitative descriptive design, data were collected from 33 informants, including frontline coordinators, frontline staff, UP3KC staff, and 30 participants using purposive sampling. Data collection methods comprised interviews, observations, and documentation, with data validity ensured through triangulation. Analysis followed Miles, Huberman, and Saldana’s interactive model, involving data reduction, presentation, and conclusion verification. Results indicate that the Mobile JKN application is the preferred registration channel due to its convenience and practicality. At the same time, face-to-face services are utilized as a backup option during technical disruptions. However, challenges such as incorrect participant data and system reliability hinder registration. This study underscores the need for improvements in the Mobile JKN system, particularly in data validation and technical stability, to enhance service accessibility and ensure seamless participant registration
Co-Authors Bagaskara, Enggartyas Zakaria Wahab, Zakaria