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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Yogi Ashari
ITL Trisakti
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Increasing the Strength of the Land Transportation B2B Logistics Business with Cloud-Based Applications in Jabodetabek in the Covid-19 Era Yogi Ashari; Tri Mulyani Setyowati; Erni Pratiwi Perwitasari
Formosa Journal of Multidisciplinary Research Vol. 2 No. 3 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i3.3659

Abstract

This research is a quantitative study that analyzed the impact of IT/Cloud-Based Application on various variables in the logistics business in the JABODETABEK area. The data was collected from a survey of logistics companies and service users and analyzed using Structural Equation Modelling (SEM) based on Partial Least Square (PLS). The results showed that the implementation of IT/Cloud-Based Application had a positive and significant impact on market positioning but did not have a significant impact on product innovation, business resilience, and revenue improvement. The study suggests that companies that can adapt to market changes and use IT/Cloud-Based Application will have a better market positioning and competitiveness, especially in light of the changes brought about by the COVID-19 crisis.
Co-Authors Erni Pratiwi Perwitasari Tri Mulyani Setyowati