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All Journal Formosa Journal of Social Sciences (FJSS)
Hendra Dwi Wibowo
Magister Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik, Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Communication Management of the Ngayogjazz Founders in Building a Sustainable Music Festival Hendra Dwi Wibowo; Ismi Dwi Astuti Nurhaeni; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3342

Abstract

Festivals are tourism activities that are considered as one of the fastest growing forms of recreational activity. Ngayogjazz is a form of festival that has involved the local community since 2007 until now. Interestingly, Ngayogjazz claims that the festivals they regularly hold in tourist villages represent cultural events. Researchers want to focus on the communication management of Ngayogjazz founders in building a sustainable festival, besides this festival is a non-profit event. The author conducted a descriptive analysis to describe the problem in the form of a description. By conducting an analysis using management functions within the organization, namely planning, organizing, actuating, and controlling, the results of the research found that communication management in the Ngayogjazz community applies horizontal communication patterns with informal communication models
Co-Authors Andre Noevi Rahmanto