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All Journal Jurnal Abdimas Perbanas Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Safira Maharani
Universitas Nusa Mandiri
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Optimalisasi Digital Marketing Sebagai Media Informasi dan Pemasaran Produk Bagi Anggota Komunitas UMKM Naik Kelas Widi Astuti; Lia Mazia; Johan Hendri Prasetyo; Fajar Sarasati; Jeri Dabi; Safira Maharani; Nabil Hanif Leksmono; Danang Rusdawindra Samiaji; Dennis Fathurahman
Jurnal Abdimas Perbanas Vol. 4 No. 1 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i1.517

Abstract

MSME Community Class Up is an organizational forum which established with sense of togetherness as a result of the Covid-19 Pandemic, where MSME players really affected by significant decline in their business, within the Class Up of UMKM Community, those MSMEs are given training and workshops which can help them in turnover the decline in sales and choosing the right market strategies after the Covid-19 pandemic. By Optimizing the Digital Marketing as one of Information and Product Marketing Media for MSME Members of the MSME Community class up which seems very beneficial for MSMEs because by the use of digital marketing, MSMEs can make decisions about the sustainability of their business by applying digital-based marketing strategies for the businesses that they run. Good response from partners towards training are very useful in increasing partners' skills in introducing digital marketing and the participants were very enthusiastic and active in participating in the training by asking questions related to business strategy, as well as the implementation of digital marketing in business. The results of this training indicated that the participants had increase their ability in the use of various types of digital marketing media and their sales was increased by 80%. Through the capabilities which possessed by the partners in managing the optimization of digital marketing, so that they can assess their owned marketing performance periodically.
Analisis Penerapan Strategi Business Modeling Canvas Terhadap UMKM NR Coffee Premium Dennis Fathurahman; Danang Samiaji; Safira Maharani
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.408

Abstract

Micro, Small, and Medium Enterprises (MSMEs) such as NR Coffee Premium play a crucial role in the local economy by implementing the Business Model Canvas (BMC) strategy. This study aims to analyze the application of BMC in enhancing operational effectiveness and business growth at NR Coffee Premium. The research method employed a qualitative descriptive approach with primary data gathered from observations and interviews, supplemented by secondary data from relevant literature. Findings reveal that NR Coffee Premium has successfully identified diverse customer segments including premium coffee enthusiasts, Acehnese culinary lovers, and live music enthusiasts. Their value proposition focuses on high-quality premium coffee and authentic Acehnese cuisine, supported by distribution channels through strategic physical locations and partnerships with food delivery apps. Customer relationships built on friendly service and loyalty programs further support their business growth.The conclusion drawn from this study is that the application of BMC aids NR Coffee Premium in optimizing their business strategy by systematically mapping key components such as customer segments, value propositions, distribution channels, and customer relationships. With these strategies, NR Coffee Premium can expand market share and significantly increase revenue. Recommendations for the future include enhancing digital presence through social media, diversifying menu offerings, and further developing partnerships with local communities to strengthen their position in the F&B industry
Co-Authors Danang Rusdawindra Samiaji Danang Samiaji Dennis Fathurahman Fajar Sarasati Jeri Dabi Johan Hendri Prasetyo Lia Mazia, Lia Nabil Hanif Leksmono Widiastuti Widiastuti