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All Journal Jurnal Abdimas Perbanas Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Danang Rusdawindra Samiaji
Universitas Nusa Mandiri
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Digital Marketing Sebagai Media Informasi dan Pemasaran Produk Bagi Anggota Komunitas UMKM Naik Kelas Widi Astuti; Lia Mazia; Johan Hendri Prasetyo; Fajar Sarasati; Jeri Dabi; Safira Maharani; Nabil Hanif Leksmono; Danang Rusdawindra Samiaji; Dennis Fathurahman
Jurnal Abdimas Perbanas Vol. 4 No. 1 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i1.517

Abstract

MSME Community Class Up is an organizational forum which established with sense of togetherness as a result of the Covid-19 Pandemic, where MSME players really affected by significant decline in their business, within the Class Up of UMKM Community, those MSMEs are given training and workshops which can help them in turnover the decline in sales and choosing the right market strategies after the Covid-19 pandemic. By Optimizing the Digital Marketing as one of Information and Product Marketing Media for MSME Members of the MSME Community class up which seems very beneficial for MSMEs because by the use of digital marketing, MSMEs can make decisions about the sustainability of their business by applying digital-based marketing strategies for the businesses that they run. Good response from partners towards training are very useful in increasing partners' skills in introducing digital marketing and the participants were very enthusiastic and active in participating in the training by asking questions related to business strategy, as well as the implementation of digital marketing in business. The results of this training indicated that the participants had increase their ability in the use of various types of digital marketing media and their sales was increased by 80%. Through the capabilities which possessed by the partners in managing the optimization of digital marketing, so that they can assess their owned marketing performance periodically.
Pendampingan UMKM Samja Eat and Drink untuk Meningkatkan Brand Awareness melalui Optimalisasi Instagram dalam Program Kreativitas Mahasiswa Endhita Asmarani Miswanto; Nisa Febrina Maushal; Danang Rusdawindra Samiaji; Johan Hendri Prasetyo
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1578

Abstract

This community service initiative aimed to enhance the brand awareness of Samja Eat and Drink, a small business (MSME) in East Jakarta, through structured Instagram management. The business initially faced challenges such as low follower growth, inconsistent content production, and fluctuating customer visits. The assistance program adopted a systematic approach consisting of structured mentoring sessions, digital literacy training, strategic content planning, and collaboration with local influencers. Over four months, the initiative produced notable outcomes, the Instagram account’s reach, a key indicator of brand awareness increased by 1,448%, follower growth rose steadily by 3.9%, and engagement rates remained high, with 69–90% of content views coming from non-followers. These findings demonstrate that a comprehensive and method-based social media mentoring model can significantly improve MSME brand visibility and stimulate meaningful audience interaction. The activity contributes to the growing literature on MSME digital transformation and provides practical implications for small businesses seeking to strengthen competitiveness through enhanced digital literacy and strategic social media capabilities.
Co-Authors Dennis Fathurahman Endhita Asmarani Miswanto Fajar Sarasati Jeri Dabi Johan Hendri Prasetyo Lia Mazia, Lia Nabil Hanif Leksmono Nisa Febrina Maushal Safira Maharani Widiastuti Widiastuti