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All Journal IDEAS: Journal of Management & Technology
Prasetyo Harisandi
Universita Pelita Bangsa
Humanities Economics, Econometrics & Finance

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The Influence of Price Dimensions and Product Quality on Purchase Decisions Mediated by E-Word of Mouth in ihe Tiktok Application Prasetyo Harisandi; Purwanto Purwanto
IDEAS: Journal of Management & Technology Vol 2, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i2.4349

Abstract

Internet use in Indonesia is dominated by the use of social media, this is what makes e-marketing grow where marketing practices through social media are used as a product marketing tool to promote company brands. One of them is Tiktok, which is used to make online/live sales, which is currently chosen by industry players. e-word of mouth (E-WOM) has become a growing phenomenon along with the increasing use of social networking sites. This study aims to test and obtain empirical evidence of the effect of price, product quality on e-word of mouth, e-word of mouth on purchasing decisions and the effect of price on purchasing decisions mediated by e-word to mouth and the effect of product quality on purchasing decisions mediated by e-word of mouth in the TikTok application. The population in this study are all users who have shopped through the Tiktok application, the number of which is unknown or infinite, the number of samples is determined by the Roscoe method so that a sample of 100 people is taken, and the samples are taken using a random sampling technique. The analysis tool used is path analysis using Partial Least Square (PLS). The results of this study indicate that price has a positive effect on e-word of mouth, product quality has a positive effect on e-word of mouth, e-word to mouth has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions mediated by e-word to mputh and product quality also have a positive effect on purchasing decisions mediated by e-word of mouth.
The Effect of Motivation, Training and Compensation on Employee Performance at the Department of Logistics Muhammad Kosim; Prasetyo Harisandi; Fiqih Maria Rabiatul Hariroh; Purwanto Purwanto4
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4674

Abstract

The purpose of the study was to determine and analyze the effect of motivation, training and compensation on the performance of employees of PT. Hulane Pacific delta, either partially or simultaneously. The population of this study were all employees of the Engineering department at PT. Hulane Pacific delta, which numbered 10 people. The method of data collection was carried out by questionnaires and documentation studies. The data analysis model used is multiple linear regression using SPSS software. The results showed that motivation, training  and Compensation had an effect on employee performance either partially or simultaneously.
Co-Authors Fiqih Maria Rabiatul Hariroh Muhammad Kosim Purwanto Purwanto Purwanto Purwanto4