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All Journal Jurnal Ekonomi Trisakti
Muhammad Iqbal Prihartono
Fakultas Ekonomi dan Bisnis, Universitas Trisakti
Economics, Econometrics & Finance

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THE EFFECT OF INTERNAL MARKETING, ORGANISATIONAL COMMITMENT ON JOB PERFORMANCE IN SPORTS AND RECREATION SERVICES Fiekri Ilhami Putra; Icha Putra Fadhlillah; Muhammad Iqbal Prihartono
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.15754

Abstract

This study aims to determine whether there is an influence of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services. The approach used in this research is to use a quantity approach and a simple random sampling methodology. Data were collected through the distribution of online questionnaires, and the results of testing the hypothesis with multiple regression analysis were applied to 90 responses given by respondents. In this study, only one hypothesis is supported. Namely, organisational commitment has a positive effect on work performance. Meanwhile, Internal Marketing does not affect Work Performance. The survey was conducted because the authors wanted to determine whether there was an effect of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services.
THE EFFECT OF INTERNAL MARKETING, ORGANISATIONAL COMMITMENT ON JOB PERFORMANCE IN SPORTS AND RECREATION SERVICES Fiekri Ilhami Putra; Icha Putra Fadhlillah; Muhammad Iqbal Prihartono
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.15754

Abstract

This study aims to determine whether there is an influence of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services. The approach used in this research is to use a quantity approach and a simple random sampling methodology. Data were collected through the distribution of online questionnaires, and the results of testing the hypothesis with multiple regression analysis were applied to 90 responses given by respondents. In this study, only one hypothesis is supported. Namely, organisational commitment has a positive effect on work performance. Meanwhile, Internal Marketing does not affect Work Performance. The survey was conducted because the authors wanted to determine whether there was an effect of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services.
Co-Authors Fiekri Ilhami Putra Icha Putra Fadhlillah