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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Simki Economic
Iswati Iswati
Sekolah Tinggi Ilmu Ekonomi IBMT
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Promosi dan Kualitas Layanan terhadap Kepuasan Pelanggan pada Aplikasi Shopeefood di Surabaya Selatan Salma Aulia Rahardjo; Iswati Iswati; Anis Fitriyasari
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 2 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i2.4551

Abstract

Penelitian ini dilakukan untuk mengetahui “Pengaruh Harga, Promosi dan Kualitas Layanan Terhadap Kepuasan Pelanggan pada Aplikasi Shopeefood di Surabaya Selatan”. Era golabalisasi yang berkembang pesat telah menumbuhkan berbagai innovasi baru, terutama dalam layanan pesan antar makanan secara daring atau dikenal sebagai online food delivery (OFD). Shopeefood yang muncul pada pertengahan pandemi COVID-19 telah mengalami pekembangan pesat semenjak kemunculannya. Maka dari itu, penelitian ini dilakukan untuk mengetahui bagaimana strategi harga, promosi dan kualitas layanan berkontribusi terhadap kepuasan pelanggan. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan penyebaran kuesiner sebagai alat pengumpulan data dimana ini melibatkan pengguna aplikasi Shopeefood Penelitian ini dirancang untuk memahami bagaimana faktor-faktor tersebut berinteraksi dalam mempengaruhi kepuasan pelanggan terhadap aplikasi shopeefood. Hasil penelitian menunjukkan bahwa koefisien regresi untuk harga adalah 0.188 dan kualitas layanan 0.625, keduanya signifikan dengan p < 0.05. Namun, promosi memiliki koefisien regresi -0.015 dengan signifikansi 0.863, menunjukkan tidak ada pengaruh signifikan terhadap kepuasan pelanggan diharapkan dapat memberikan wawasan yang baik mengenai kepuasan konsumen dalam menggunakan aplikasi layanan pesan antar makanan daring dan memberikan sebuah kontribusi akademik dalam bidang layanan dan pemasaran.
Pengaruh Komitmen Organisasi dan Kepuasan Kerja Terhadap Kinerja Dosen Swasta di Surabaya Iswati Iswati; Jimmy Ignatius
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.278

Abstract

This study examines the Effect of Organizational Commitment on Job Satisfaction and Performance of Foundation Lecturers in Surabaya. In this study a descriptive research approach was used, while the type of sampling used was stratified random sampling involving 122 respondents, all of whom are foundation lecturers who teach in tertiary institutions with a minimum Masters and Doctoral degree and have worked as lecturers for at least 3 years. The location of the research was carried out in Surabaya and researched foundation lecturers. The analysis technique uses validity, reliability, classical assumption tests (including normality, multicollinearity and heteroscedasticity tests), while all hypotheses are tested using multiple linear regression to see the effect of each variable, with the SPSS application. The results of this study include Organizational Commitment has an effect on Job Satisfaction, Organizational Commitment has an effect on Lecturer Performance.
Pengaruh Pemasaran Digital dan Customer Review terhadap Minat Beli Konsumen pada Pengguna Aplikasi Shopee di Kota Surabaya Alfidha Nur Fadhilla; Iswati Iswati; Anis Fitriyasari
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.383

Abstract

This study aims to analyze the influence of digital marketing and customer review on consumer buying interest in shopee application users in the Surabaya City. This study uses a quantitative method with a survey approach, where data is collected through an online questionnaire with a total of 140 respondents. Data analysis was carried out using multiple linear regression to determine the influence of independent variables (digital marketing and customer review) on dependent variables (consumer buying interest). The results of the study show that digital marketing has a posistive and significant influence on consumer buying interest. Effective digital marketing strategies, such as the use of social media, online advertising, and promotion through influencers, have proven to be able to increase consumer buying interest. In addition, customer reviews also have a positive and significant influence on consumer buying interest. Positive reviews from other customers give consumers confidence and confidence to make a purchase. Overall, this study emphasizes the importance of digital marketing and customer reviews in increasing consumer buying interest. This finding provides practicial implications for e-commerce businessman, especially shopee, to focus more on innovative digital marketing strategies and good customer review management to increase consumer buying interest in Surabaya.
Pengaruh Servant Leadership terhadap Kepuasan Kerja dan Kinerja Karyawan di STIE IBMT Surabaya Iswati Iswati; Jimmy Ignatius; Gatot Prastowo
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1092

Abstract

This study aims to examine the Effect of Servant Leadership on Job Satisfaction and Employee Performance at STIE IBMT' Surabaya. Related variables in this study are Servant Leadership, Job Satisfaction and Employee Performance. The method used in this study seeks quantitative methods through distributing questionnaires to get 40 respondents. While the sampling technique in this study was non-probability, through the sample selection methop was purposive sampling and used data analysis techniques in the form of Structural Equation Modeling (SEM). As for the results of the study, among others, the Servant Leadership variable is proven to influence job satisfaction and also employee performance in a positive and significant way.
Co-Authors Alfidha Nur Fadhilla Anis Fitriyasari Gatot Prastowo Jimmy Ignatius Reynaldi Sudigdo Salma Aulia Rahardjo