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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Simki Economic
Jimmy Ignatius
Sekolah Tinggi Ilmu Ekonomi IBMT
Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA APOTEK K-24 SURABAYA Sholeh Ibrahim; Jimmy Ignatius
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3666

Abstract

The spread of covid-19 in indonesia had had a very extraordinary impact on all indonesian people.  The non-essential sector had experienced an extraordinary impact, many non-essential companies had had to closed their businesses due to government policies that implement worked from home policies to limit interactions that caused the spread of covid-19.  This studied aims to determine the effect of service quality and brand image on purchasing decisions of k-24 pharmacy Surabaya.  The typed of researched used in this researched was quantitative.  In particular, sampling techniques were often used to collected random data with researched data analysis instruments that had the quantitative statistical aimed of testing hypotheses.  The influence of service quality variables on purchasing decisions had a t valued of 2.706 and a significant valued of 0.009.  This means that the service quality variable had a significant influence on the purchasing decision variable.  The influence of the brand image variable on purchasing decisions had a t valued of 3.847 and a calculated valued of 0.000.  This means that the brand image variable had a significant influence on the purchasing decision variable.  Based on the results of the studied, it shows that the service quality variable had a significant influence on the purchasing decision variable.  Then the brand image variable had a significant influence on the purchasing decision variable.  Based on the researched results above, the author concludes that the service quality variable (x1) and the brand image variable (x2) had a simultaneous effect on the purchasing decision variable (y)
Pengaruh Komitmen Organisasi dan Kepuasan Kerja Terhadap Kinerja Dosen Swasta di Surabaya Iswati Iswati; Jimmy Ignatius
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.278

Abstract

This study examines the Effect of Organizational Commitment on Job Satisfaction and Performance of Foundation Lecturers in Surabaya. In this study a descriptive research approach was used, while the type of sampling used was stratified random sampling involving 122 respondents, all of whom are foundation lecturers who teach in tertiary institutions with a minimum Masters and Doctoral degree and have worked as lecturers for at least 3 years. The location of the research was carried out in Surabaya and researched foundation lecturers. The analysis technique uses validity, reliability, classical assumption tests (including normality, multicollinearity and heteroscedasticity tests), while all hypotheses are tested using multiple linear regression to see the effect of each variable, with the SPSS application. The results of this study include Organizational Commitment has an effect on Job Satisfaction, Organizational Commitment has an effect on Lecturer Performance.
Analisa Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang pada Persebaya Store Jimmy Ignatius; Kristin Ayu Firmandani
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.281

Abstract

This study was conducted to analyze the effect of product quality, price perception on repurchase intention at Persebaya Store. Persebaya Store is a retail unit that was established to be a supporter in building a new image of the Persebaya club. As a center for selling Persebaya official merchandise (Official Merchandise Store). The method used is simple random sampling using quantitative research with descriptive statistical approach, as many as 110 respondents. Researchers used the entire population of Persebaya Store customers. The technique used by the researcher is validity test, reliability test, and simple linear regression analysis with SPSS (Statistical Product and Service Solution) tools. The results in this study indicate that the variables of product quality and price perception together have a significant influence on repurchase interest at Persebaya Store.
Pengaruh Servant Leadership terhadap Kepuasan Kerja dan Kinerja Karyawan di STIE IBMT Surabaya Iswati Iswati; Jimmy Ignatius; Gatot Prastowo
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1092

Abstract

This study aims to examine the Effect of Servant Leadership on Job Satisfaction and Employee Performance at STIE IBMT' Surabaya. Related variables in this study are Servant Leadership, Job Satisfaction and Employee Performance. The method used in this study seeks quantitative methods through distributing questionnaires to get 40 respondents. While the sampling technique in this study was non-probability, through the sample selection methop was purposive sampling and used data analysis techniques in the form of Structural Equation Modeling (SEM). As for the results of the study, among others, the Servant Leadership variable is proven to influence job satisfaction and also employee performance in a positive and significant way.
Co-Authors Gatot Prastowo Iswati Iswati Kristin Ayu Firmandani Sholeh Ibrahim