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ANALISIS HUBUNGAN PROMOSI TERHADAP VOLUME PENJUALAN SEMEN TONASA DI WILAYAH PASAR KALIMANTAN TIMUR: ANALYSIS OF PROMOTION RELATIONSHIP ON TONASA CEMENT SALES VOLUME IN EAST KALIMANTAN MARKET AREA Rego Devila
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 1 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i1.95

Abstract

This study aims to determine the effect of promotion on sales volume. This research is causal research, where there is a relationship between promotion and sales volume of PT. Semen Tonasa in the East Kalimantan region. The population in this study are shops located in the East Kalimantan market area. Sampling was carried out by purposive sampling, with a sample of 200 shop respondents. The type of data used in this research is primary data. The data collection method used was a survey by distributing questionnaires to respondents. Analysis of research data using simple regression analysis using the SPSS version 25.00 program. The results of the study show that promotion has a significant effect on sales volume
Pengaruh Kebijakan Kepala Sekolah, Dukungan Guru dan Implementasi Pembelajaran Berdiferensiasi Terhadap Prestasi Belajar Siswa Tajuddin Tajuddin; Muh. Yunus; Rego Devila
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/a7xsxe57

Abstract

This study aims to analyze the influence of principal's policy, teacher support, and implementation of differentiated learning on the learning achievement of grade XI students at SMAN 2 Kepulauan Selayar. The study used a quantitative explanatory approach with multiple linear regression analysis. The research sample consisted of 80 students selected through purposive sampling. Data were collected through questionnaires, observation, and documentation, then analyzed through prerequisite tests, t-tests, F-tests, and coefficients of determination. The regression equation obtained was Y = 54.230 + 1.909X1 + 2.612X2 + 2.339X3. Principal's policy had a positive and significant effect on learning achievement (t = 4.612; p < 0.001). Teacher support also had a positive and significant effect (t = 5.963; p < 0.001). The implementation of differentiated learning had a positive and significant effect (t = 5.730; p < 0.001). The simultaneous test showed that the three variables had a significant effect on learning achievement (F = 26.100; p < 0.001), with an R Square of 0.507.