Garuda - Garba Rujukan Digital

Jaringan Kolaboratif Digital Untuk Pemasaran Kopi Berbasis Lembaga Masyarakat Desa Hutan (LMDH) Dan Green Economy Amanna Dzikrillah Lazuardini; Pathmi Noerhatini; Gilang Aditya Pratama
Jurnal Sosioteknologi Vol. 22 No. 1 (2023): MARCH 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.1.11

The digital transformation changes the way work is handled by using information technology to gain efficiency and effectiveness. It also includes the adoption and integration of new information and communication technologies for the completion of sustainable solutions. This process also involves new organizational forms and new business models. Digital transformation requires a digital collaborative network (Digital Collaborative Network, or DCN) among stakeholders in the 4th industrial revolution. The purpose of forming this collaborative network is to balance competition and share information, which will bring many benefits to the collaborating parties. The main objective of this program is to create a DCN for coffee marketing based on existing data at Tenjolaya’s LMDH (Forest-Village Community). The goal is to form a digital community with three main networks, namely ICT networks, knowledge networks, and social networks. Another goal is to train LMDH members to use ICT innovation and LMDH assistance so that they are ready to become a digital community. The target activities include four things: (1) mapping and socializing the DCN concept; (2) producing and processing development activities; (3) increasing the ability of farmer groups to be digital communities (through training and mentoring); and (4) conducting commercial activities.

Branding Luwu Coffee as a Signature Souvenir from Luwu Regency, South Sulawesi Noerhatini, Pathmi; Kurniasih, Nia; Roza, Prima; Fauzi, Ridwan
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.425

This article aims to analyze the branding strategy of Arabica coffee from Luwu Regency as a signature souvenir that is expected to enhance local economic value. The research employs a quantitative approach through coffee quality testing and a qualitative approach using a case study method, involving interviews with farmers, business actors, and relevant stakeholders. Data were also obtained through direct observation and analysis of supporting literature. The study was conducted in Latimojong District, specifically in Boneposi and Tolajuk Villages, as well as in Belopa City, Luwu Regency, South Sulawesi. The research was carried out in August 2023 and July 2024. The findings reveal that the unique flavor of Luwu Arabica coffee, supported by ideal geographical conditions and local cultural narratives, holds significant potential to be positioned as a premium product. Effective branding strategies include narratives linked to local culture, digital-based promotional designs, and integration with the tourism sector. The implications of branding Luwu Arabica coffee include increased farmers' income, job creation, and the strengthening of the region's identity as a producer of high-quality coffee. This article also highlights the importance of collaboration between the government, business actors, and local communities to ensure the success of this branding effort in supporting the economic well-being of Luwu society while introducing Indonesia’s unique products to a broader audience.

Mengangkat Kompetensi UMKM: Strategi Social Forecasting Melalui Digital Economy di Kampus ITB Cirebon Muhamad Taufik; Qoriah Qoriah; Cecep Alba; Pathmi Noerhatini; Ade Engkus Kusnadi; Hatif Aldiar Almantara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.3020

Penelitian ini bertujuan untuk meningkatkan kompetensi pelaku UMKM di Kampus ITB Cirebon melalui penerapan metode Social Forecasting berbasis ekonomi digital dengan pendekatan kualitatif. Fokus penelitian adalah mengeksplorasi kebaruan dengan dampak positif pada kesejahteraan pelaku UMKM. Metode kualitatif digunakan untuk memahami lebih dalam pengalaman dan persepsi mereka terkait Social Forecasting. Temuan penelitian menunjukkan bahwa penerapan metode Social Forecasting berbasis ekonomi digital dapat meningkatkan kesejahteraan pelaku UMKM. Perencanaan strategi penjualan yang terencana dengan baik membantu mereka mengoptimalkan pemasaran produk. Pemenuhan permintaan konsumen lebih terorganisir, meningkatkan kepuasan pelanggan. Transaksi ekonomi digital yang terkendali meningkatkan efisiensi dan keamanan berbisnis. Metode ini juga meningkatkan omset penjualan pelaku UMKM secara signifikan. Dengan demikian, penerapan Social Forecasting berbasis ekonomi digital di Kampus ITB Cirebon memberikan dampak positif pada pengembangan kompetensi pelaku UMKM, meningkatkan kesejahteraan melalui perencanaan strategi penjualan, pemenuhan permintaan konsumen yang terorganisir, transaksi ekonomi digital yang terkendali, dan peningkatan omset penjualan.

A Network-Based Startup for Recycling Electronic Waste Dzikrillah Lazuardini, Amanna; Noerhatini, Pathmi; Haya, Bintan Z; Munaf, Dicky Rezadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 1 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i1.289

The increasing volume of electronic waste (e-waste) in Indonesia has become a significant challenge for environmental management. Unfortunately, the existing recycling systems remain conventional and are not yet capable of maximizing material recovery from e-waste. This study, conducted in Bandung from March to August 2024, aims to explore a business model for a network-based application start-up that efficiently and transparently connects e-waste owners with recycling businesses. Through a digital approach, the proposed start-up promotes public participation while strengthening logistics and real-time waste tracking systems. Moreover, this strategy is expected to raise environmental awareness and foster circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are crucial to scaling this initiative at the national level. The study applies a comprehensive methodology that includes defining the start-up’s vision and mission, marketing strategy through segmentation, targeting, and positioning (STP), market share projection, promotional planning, opportunity and challenge mapping using SWOT and Business Model Canvas (BMC), operational design, and business feasibility analysis.Through a digital approach, the start-up not only encourages public participation but also strengthens logistics systems and enables real-time waste tracking. Moreover, this strategy has the potential to raise environmental awareness and promote circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are key factors for the success of this initiative on a national scale.

A Network-Based Startup for Recycling Electronic Waste Dzikrillah Lazuardini, Amanna; Noerhatini, Pathmi; Haya, Bintan Z; Munaf, Dicky Rezadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 1 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i1.289

The increasing volume of electronic waste (e-waste) in Indonesia has become a significant challenge for environmental management. Unfortunately, the existing recycling systems remain conventional and are not yet capable of maximizing material recovery from e-waste. This study, conducted in Bandung from March to August 2024, aims to explore a business model for a network-based application start-up that efficiently and transparently connects e-waste owners with recycling businesses. Through a digital approach, the proposed start-up promotes public participation while strengthening logistics and real-time waste tracking systems. Moreover, this strategy is expected to raise environmental awareness and foster circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are crucial to scaling this initiative at the national level. The study applies a comprehensive methodology that includes defining the start-up’s vision and mission, marketing strategy through segmentation, targeting, and positioning (STP), market share projection, promotional planning, opportunity and challenge mapping using SWOT and Business Model Canvas (BMC), operational design, and business feasibility analysis.Through a digital approach, the start-up not only encourages public participation but also strengthens logistics systems and enables real-time waste tracking. Moreover, this strategy has the potential to raise environmental awareness and promote circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are key factors for the success of this initiative on a national scale.

Pengaruh Food Vlogger Terhadap Perilaku Konsumsi Mahasiswa Pathmi Noerhatini
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 2 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i02.307

The continuous growth and prevalence of food vlogger content has a notable influence on consumer behaviours within the Food and Beverage (F&B) industry. This influence also extends to students at ITB Ganesha. This study explores the impact of food vloggers on the food and beverage consumption behaviours of ITB Ganesha students. The research was conducted from November 2023 to March 2024. A mixed-method approach was employed, combining qualitative and quantitative analyses. Primary data were collected through questionnaires completed by 100 ITB Ganesha students. Most respondents reported watching food vlogger content on the YouTube platform, with an average viewing time of approximately one hour per day. The processed data revealed a positive correlation between food vlogger content and consumer behaviours. Variables such as physical attractiveness, expertise, and trustworthiness were found to positively influence consumer attitudes toward the product, particularly when vloggers expressed favourable responses or endorsements of the featured food or beverage. The results also indicate that food vloggers assist viewers in making decisions about where to eat and help assess the perceived quality of restaurants. Overall, this study aligns with the United Nations Sustainable Development Goal (SDG) 3: Good Health and Well-Being, by highlighting how digital food content can shape healthier and more informed consumption choices.

Pengaruh Food Vlogger Terhadap Perilaku Konsumsi Mahasiswa Pathmi Noerhatini
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 2 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i02.307

The continuous growth and prevalence of food vlogger content has a notable influence on consumer behaviours within the Food and Beverage (F&B) industry. This influence also extends to students at ITB Ganesha. This study explores the impact of food vloggers on the food and beverage consumption behaviours of ITB Ganesha students. The research was conducted from November 2023 to March 2024. A mixed-method approach was employed, combining qualitative and quantitative analyses. Primary data were collected through questionnaires completed by 100 ITB Ganesha students. Most respondents reported watching food vlogger content on the YouTube platform, with an average viewing time of approximately one hour per day. The processed data revealed a positive correlation between food vlogger content and consumer behaviours. Variables such as physical attractiveness, expertise, and trustworthiness were found to positively influence consumer attitudes toward the product, particularly when vloggers expressed favourable responses or endorsements of the featured food or beverage. The results also indicate that food vloggers assist viewers in making decisions about where to eat and help assess the perceived quality of restaurants. Overall, this study aligns with the United Nations Sustainable Development Goal (SDG) 3: Good Health and Well-Being, by highlighting how digital food content can shape healthier and more informed consumption choices.

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