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Branding Luwu Coffee as a Signature Souvenir from Luwu Regency, South Sulawesi Noerhatini, Pathmi; Kurniasih, Nia; Roza, Prima; Fauzi, Ridwan
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.425

Abstract

This article aims to analyze the branding strategy of Arabica coffee from Luwu Regency as a signature souvenir that is expected to enhance local economic value. The research employs a quantitative approach through coffee quality testing and a qualitative approach using a case study method, involving interviews with farmers, business actors, and relevant stakeholders. Data were also obtained through direct observation and analysis of supporting literature. The study was conducted in Latimojong District, specifically in Boneposi and Tolajuk Villages, as well as in Belopa City, Luwu Regency, South Sulawesi. The research was carried out in August 2023 and July 2024. The findings reveal that the unique flavor of Luwu Arabica coffee, supported by ideal geographical conditions and local cultural narratives, holds significant potential to be positioned as a premium product. Effective branding strategies include narratives linked to local culture, digital-based promotional designs, and integration with the tourism sector. The implications of branding Luwu Arabica coffee include increased farmers' income, job creation, and the strengthening of the region's identity as a producer of high-quality coffee. This article also highlights the importance of collaboration between the government, business actors, and local communities to ensure the success of this branding effort in supporting the economic well-being of Luwu society while introducing Indonesia’s unique products to a broader audience.
Implementasi Nilai Kebajikan Warga Negara (Civic Virtues) di Institut Teknologi Bandung Fauzi, Ridwan; Roza, Prima
Journal of Moral and Civic Education Vol 3 No 2 (2019)
Publisher : Jurusan Ilmu Sosial Politik Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.024 KB) | DOI: 10.24036/8851412322019194

Abstract

Citizenship education (PPKn) has a very fundamental role in multidimensional character education particularly in developing civic competences, which are psychosocially reflected in civic knowledge, civic disposition, civic skills, civic commitment, and civic confidence, all of which radiate and crystallize into civic virtues. One of the roles of PPKn course is to promote more civilized citizens. Bandung Institute of Technology (ITB) as one of science and technology-based education institutions plays a role in building student characters through PPKn course. This study aims to: first, explain PPKn course learning outcomes at ITB; and second, analyze the implementation of PPKn course in internalising the virtues based on Pancasila. This study used descriptive quantitative approach. Data were collected by survey in ITB’s PPKn classes. The result shows that PPKn learning at ITB has influenced significantly the cultivation of Pancasila-based civic virtues to the students. It also delivered the understanding and skills needed to participate in implementing the civic virtues. Keywords: Pancasila and civic education, civic competences, civic virtue, Institut Teknologi Bandung ABSTRAK Pendidikan kewarganegaraan memiliki peran yang mendasar dalam pendidikan karakter multidimensi terutama untuk mengembangkan kompetensi kewarganegaraan. Kompetensi ini secara psikososial tercermin dalam pengetahuan kewarganegaraan (civic knowledge), sikap kewarganegaraan (civic disposition), keterampilan kewarganegaraan (civic skill), komitmen kewarganegaraan (civic commitment), dan keteguhan kewarganegaraan (civic confidence), yang semua itu memancar dan mengkristal menjadi kebajikan/keadaban kewar-ganegaraan (civic virtues). Salah satu peran mata kuliah PPKn adalah untuk meningkatkan warga negara yang lebih berkeadaban. Institut Teknologi Bandung (ITB) sebagai salah satu institusi pendidikan berbasis sains dan teknologi juga berperan dalam membangun karakter mahasiswa melalui mata kuliah PPKn. Tujuan dari penelitian ini adalah: pertama, untuk mengetahui hasil belajar mata kuliah PPKn di ITB; dan kedua, untuk menganalisis pelaksanaan mata kuliah PPKn dalam penanaman nilai-nilai kebajikan berdasarkan Pancasila. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif, dengan teknik pengambilan data yaitu survei di kelas PPKn di ITB. Hasil penelitian ini menunjukkan bahwa pembelajaran mata kuliah PPKn di ITB telah memberikan pengaruh yang signifikan untuk penanaman nilai-nilai kebajikan kepada siswa berdasarkan Pancasila. Pembelajaran ini juga memberikan pemahaman dan keterampilan yang dibutuhkan warga negara untuk siap berpartisipasi dalam mewujudkan kebajikan warga negara. Kata kunci: Pendidikan Pancasila dan Kewarganegaraan, kecakapan kewarganegaraan, kebajikan warga negara, Institut Teknologi Bandung
The Influence of Lifestyle and Travel Motivation on Intention in Using the Nusuk Platform in the Umrah Mandiri Community Hanifah, Nisrina Salmaa; Rozza, Sylvia; Roza, Prima
Jurnal Sosioteknologi Vol. 23 No. 2 (2024): JULY 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.2.2

Abstract

Hajj and Umrah are popular in Indonesia, where most people are Muslim. Data shows that every year, the number of Hajj and Umrah pilgrims tends to increase. This is the background for the proliferation of Hajj and Umrah travel businesses in Indonesia. As technology progressed, Indonesians started to insist on conducting Umrah mandiri, or independent Umrah, independently, without the assistance of a travel agency. We conducted this study using the Nusuk platform in the Independent Umrah Community to analyze the impact of lifestyle on travel intention and motivation. We used SEM (Structural Equation Modeling) as the analysis method, with the assistance of LISREL software. The study sample consisted of 300 respondents. The findings showed that lifestyle and travel motivation variables have a positive and significant influence on the intention to use the Nusuk platform. This research not only employs a statistical tool but also analyzes the independent Umrah community's intention to utilize the new platform, a topic not previously explored in prior studies. We anticipate that this research will assist Nusuk platform managers in creating more appealing programs, thereby boosting user intentions.