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All Journal Jurnal Sosioteknologi Jurnal Bisnisman : Riset Bisnis dan Manajemen The Eastasouth Management and Business Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnisman: Riset Bisnis dan Manajemen Journal of Rural Development and Applied Technology
Pathmi Noerhatini
Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Journal : Journal of Rural Development and Applied Technology

 1 
DIGITAL MARKETING OF COFFEE BASED ON THE UMMA PANDE COMMUNITY IN SOUTHWEST SUMBA REGENCY, EAST NUSA TENGGARA Pathmi Noerhatini; Amanna Dzikrillah Al Hakim; Dicky Rezadi Munaf
Journal of Rural Development and Applied Technology Vol. 1 No. 1 (2024)
Publisher : Center for Rural Areas Empowerment (P2D), Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jrdat.2024.1.1.1

Abstract

Some coffee farmers in Southwest Sumba Regency, East Nusa Tenggara (NTT) province are members of a community known as Umma Pande (Smart House). Umma Pande symbolizes local wisdom, in which farmers have cultural ties and maintain community brotherhood even though administrative areas are separated. Community-based community empowerment with its local wisdom is interesting to study because there is local wisdom that will drive the success of community empowerment programs. Meanwhile, the obstacle faced by coffee farmers is increasing sales of coffee products outside the region. Therefore, a technology is needed, including digital marketing. Therefore, we are doing community service in three subdistricts (East Weweha, Central Weweha and West Weweha), Southeast Sumba Regency, to identify the potential and opportunities for coffee farmers to market through digital marketing. The conducted from March until November 2022. The results of identification of potential coffee plantations and farmers showed that the management of robusta coffee plantations by coffee farmers used local wisdom, namely the values ​​or behaviour of local wisdom in interacting with the environment in which they live. Coffee farmers experience two obstacles, namely competitiveness and product connectivity. The solution to this problem was to increase collaboration networks between community members and digital marketing. The marketing tool was using social media and website.
ANALYSIS OF COMMUNITY SATISFACTION INDEX (CSI) IN THE SOCIAL PROJECT: IMPLEMENTATION OF GOOD AGRICULTURAL PRACTICE (GAP) TO ENHANCE HIGH-LYCOPENE TOMATO CULTIVATION Pathmi Noerhatini; Maryam Al Lubbu; Dicky Rezadi Munaf; Amanna Dzikrillah L. L. Hakim; Gilang Aditya Pratama; Christina Wijaya
Journal of Rural Development and Applied Technology Vol. 2 No. 1 (2025): Journal of Rural Development & Applied Technology Vol.2 No.1
Publisher : Center for Rural Areas Empowerment (P2D), Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jrdat.2025.2.1.2

Abstract

This study aims to evaluate the Community Satisfaction Index (CSI) associated with the implementation of Good Agricultural Practice (GAP) in enhancing high-lycopene tomato cultivation. Employing a quantitative survey design, the research assessed participant satisfaction across nine core components, including program requirements, procedures, service delivery, costs, staff competence, and infrastructure support. The results indicate a generally high level of satisfaction, with the overall CSI reaching 92.06, which classifies the program performance as “very good.” Among the assessed components, the Competence of Program Staff received the highest rating, reflecting the vital role of knowledgeable facilitators in ensuring program success. While most components were positively evaluated, facilities and infrastructure emerged as areas requiring further development to enhance long-term sustainability. The use of simple yet impactful technologies, coupled with clear communication and open knowledge-sharing sessions, contributed to the program’s positive reception. These findings suggest that the program was well-accepted by the community and is considered feasible for continuation and potential expansion in similar agricultural contexts.
Co-Authors Ade Engkus Kusnadi Amanna Dzikrillah Al Hakim Amanna Dzikrillah L. L. Hakim Cecep Alba Christina Wijaya Dicky Rezadi Munaf Dicky Rezadi Munaf Dicky Rezadi Munaf, Dicky Rezadi Gilang Aditya Pratama Gilang Aditya Pratama Hatif Aldiar Almantara Haya, Bintan Z Maryam Al Lubbu Muhamad Taufik nia kurniasih Prima Roza Qoriah Qoriah ridwan fauzi RR. Amanna Dzikrillah LLAH