Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Tia Faulina
Sekolah Tinggi Ilmu Ekonomi KBP
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH GAYA HIDUP DAN KELAS SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG DI BHINTANG PONSEL PADANG Tia Faulina; Febsri Susanti
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.206

Abstract

This study aims to determine the Influence of Lifestyle and Social Class on Samsung Smartphone Purchase Decisions at Bhintang Ponsel Padang. The sampling method used purposive sampling technique as many as 80 samples, using analytical techniques, research instrument testing, classical assumption test, multiple linear regression and hypothesis testing. The results showed that lifestyle did not have a positive and significant effect on purchasing decisions, Social Class had a positive and significant effect on purchasing decisions and simultaneously there was a significant influence between lifestyle and social class on purchasing decisions
Co-Authors Susanti, Febsri