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All Journal Journal of Indonesian Management Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Dan Bisnis Ekonomi Journal of Management, Economic, and Accounting Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Journal of Business Economics and Management
Ai Kusmiati Asyiah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Micellar Water Garnier pada Marketplace Shopee : Survei pada Konsumen Micellar Water Garnier di Kota Tasikmalaya Alda Meila Tarisha; Kusuma Agdhi Rahwana; Ai Kusmiati Asyiah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2630

Abstract

The aim of this research is to determine and analyze the influence of online customer reviews, online customer ratings and purchasing decisions for micellar water garnier products on the Shopee marketplace in Tasikmalaya City. The research method used is quantitative with a causality method and a survey approach, data obtained through distributing questionnaires to 100 respondents. Sampling used non-probability, precisely using purposive sampling and the analysis method used was multiple linear regression. The test results show that simultaneously online customer reviews and online customer ratings have a significant effect on purchasing decisions. Online customer reviews partially have a significant effect on purchasing decisions and online customer ratings have a significant effect on purchasing decisions.
Co-Authors Alda Meila Tarisha Alya Putri Salsabila Andina Nopianti Arga Sutrisna Barin Barlian Budi Wahyu Fitriadi Depy Muhamad Pauzy Duri Noor Magnum Endah Julia Indrika Fany Sucyana Putri Fuji Umahatul Mahira Kusuma Agdhi Rahwana Lutfi Noor Apriliani Mohammad Alif Fazrin Puja Fachri Hazami Rafly Zulkia Rojab Rita Tri Yusnita Salsabila Putri Suharyantoa Zaky, Dhiya Fauzan