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FAKTOR – FAKTOR YANG MEMPENGARUHI PENGGUNAAN JASA JOKI TUGAS OLEH PELAJAR DAN MAHASISWA Elizabeth Amelia Permata Sari; Daniel Jefri Kurniawan
KOLONI Vol. 2 No. 2 (2023): JUNI 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i2.464

Abstract

This research aims to explore the factors that influence the use of task-jockeying services by students. The method used is qualitative research by conducting in-depth interviews and observations on 10 students who use task-jockeying services. The results of the study show that the use of task-jockeying services by students is influenced by factors such as time constraints, difficulty in doing tasks, lack of ability in subject matter, excessive task loads, and easy access. Some of these factors may be related to each other, such as excessive task loads that can lead to difficulty in doing tasks and a lack of ability in subject matter. However, it is important for students to consider the impact of using task-jockeying services on their academic ethics and the long-term implications of such actions. This research is expected to provide a clearer picture of the use of task-jockeying services by students and help students make better decisions about using these services to improve their academic performance.  Keywords: Factors, Influence, Task-Jockeying Services, Students.
Pengaruh Flash sale dan Countdown timer terhadap Timbulnya FOMO pada Konsumen Online Elizabeth Amelia Permata Sari; Daniel Jefri Kurniawan
AsbaK Vol. 3 No. 2 (2026): AsbaK Jurnal Ekonomi dan Bisnis
Publisher : Loddos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/asbak.v3i2.383

Abstract

Penelitian ini bertujuan untuk memahami pengaruh flash sale dan countdown timer terhadap timbulnya Fear of Missing Out (FOMO) pada konsumen online. Fokus penelitian ini adalah menggali bagaimana strategi promosi berbasis urgensi memengaruhi emosi dan keputusan pembelian konsumen di platform e-commerce. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam terhadap dua narasumber yang merupakan konsumen aktif e-commerce dan pernah berpartisipasi dalam kegiatan flash sale. Hasil penelitian menunjukkan bahwa flash sale dan countdown timer memicu tekanan emosional berupa rasa panik, terburu-buru, dan takut kehilangan kesempatan, yang mendorong konsumen untuk mengambil keputusan pembelian secara impulsif. Fenomena FOMO muncul sebagai akibat dari kombinasi antara tekanan waktu, kelangkaan stok, serta pengaruh sosial dari lingkungan digital. Strategi pemasaran ini terbukti efektif dalam membangun urgensi dan meningkatkan keterlibatan emosional konsumen terhadap aktivitas belanja daring.