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Strategi Bisnis dalam Meningkatkan Citra Produk Buket Balon di Sosial Media Nur Fitri Wulandari; Tri Khoiril Ikhlakh; Rahma Sabrina; Gunawan Aji
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2023): Mei : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i2.741

Abstract

The use of social media as a product sales and marketing platform is growing and becoming a trend in today's digital era. In the midst of increasingly fierce business competition, Buket Balon as a manufacturer of decoration products that uses social media as a marketing and sales tool, is required to continue to innovate and improve product image so that it remains in demand by consumers. Therefore this study aims to analyze and find out the factors of how business strategy can improve the image of the Buket Balon product on social media and provide recommendations for Buket Balon to increase sales and profits through social media. This research uses a qualitative-descriptive approach, using the case study method. The informants of this study are consumers of Bouquett balloons. The results of this study Researchers analyzed that Business Strategy in Improving the Image of Balloon Bouquet Products on Social Media Occurs due to several factors, namely promotion, content, discount techniques and copywriting. These factors were apparently influenced by internal and external informants. Suggestions from researchers for SMEs that when making strategies to improve product image can pay attention to these aspects. It is inseparable that now everything is digital-based, so we have to prove that MSMEs are also not left behind
KERANGKA KONSEPTUAL UNTUK MANAJEMEN STRATEGIS PADA BANK SYARIAH INDONESIA: TINJAUAN PUSTAKA—DESKRIPTIF Gunawan Aji; Mutiara Septi; Qorry Triyulindra; Galuh Hayuningtyas
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2023): Mei : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i2.747

Abstract

The development of the current era, creates opportunities and challenges for people's lives in increasingly advanced economic development. Likewise in bank financial institutions or watching banks. And by improving the quality of customer service and developing an increasingly advanced economy, the government merged 3 state-owned Islamic commercial banks to become Bank Syariah Indonesia (BSI). Which can have a positive impact in competing globally by prioritizing complete services, wider reach, and better capital. The strategy of Islamic banks must prioritize aspects of justice and sustainability and pay attention to the interests of customers and society in general. For this reason, strategic management is needed so that the policies taken are not on the wrong target. This writing uses a descriptive qualitative method which is sourced from secondary data, namely from reading materials or excerpts from books, articles, journals, or other relevant scientific works as references in this study, especially strategic management. The results can be known, for strategic management to make analysis of challenges and opportunities in order to dominate the market. With proper allocation of resources, in-depth internal and external analysis. Efeective communication, and collaboration with other functional management. Skills learned for high management are essential to ensure maintenance and succeeful growth of the company’s competitive strength in the long term.
Recession: Strengthening The Company’s Foundation With External Environmental Analysis In The Face Of Economic Uncertainty Gunawan Aji; Amalia Fakhru Nisa; Fitriana Fitriana; Siti Nurlela
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2023): Mei : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i2.751

Abstract

The world economic situation from 2010 to 2012 was full of uncertainties. However, the uncertainty of the global economic situation is expected to remain at a high level and have an impact on falling world commodity prices as a result of weakening world trade. In addition, significantly the current business environment is undergoing complex changes. Thus, business uncertainty (turbulence) is increasingly real. This study uses the literature method in examining more deeply the problems that will be discussed. This study describes the importance of external analysis in facing a recession. The results of the study show that the company or organization assisted by the company can formulate the right strategy by considering the threats and opportunities from the recession problem that has occurred.
Analisis Lingkungan Internal dalam Pencapaian Tujuan dan Penyusunan Strategi Perusahaan Isza Fina Alfiani; Minkhatul Maula; Reza Latifa Lu’lu’a; Gunawan Aji
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.595 KB) | DOI: 10.59581/jmki-widyakarya.v1i2.188

Abstract

The research on internal environmental analysis was conducted at PT. Perkebunan Nusantara III (Persero), a public company that focuses on plantation business in Medan, Indonesia. The purpose of this study is to analyze the internal environment in achieving goals and developing company strategies. This research employed a qualitative approach. The conclusion of this study is that the company has not been able to manage its strengths to achieve its goals, but has been successful in managing its human resources, resulting in increased business revenue.
Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Produk Usaha Koperasi Mahasiswa UIN Gusdur Pekalongan Gunawan Aji; Rokhmatus Solekha; Mizanatus Sabillah; Fara Lustiani; Winata Prasetio
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.790

Abstract

Business is always related to how we get profit. This study aims to examine how to process properly in the business world by prioritizing business strategy K.H. UIN student cooperative Abdurrahman Wahid trains students entrepreneurial spirit to develop better human resources. The result of this study are Business Strategy, how student themselves can do business with student cooperatives.
Pengaruh Rasio Likuiditas, Risiko Kredit, Good Corporate Governance, dan Leverage Terhadap Financial Distress Gunawan Aji; Dwi Maisaroh; A’inin Ni’mah; Robiatul Adawiyah; Amelia Sya
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.813

Abstract

High levels of openness and responsibility in business operations constitute excellent corporate governance. Companies can reduce the likelihood of engaging in harmful behaviors and the danger of financial difficulty by adopting a policy of strong corporate governance. The methodology of this study is quantitative descriptive research. Researchers frequently use quantitative descriptive research methodologies to describe or explain phenomena or features of a population or sample. This study discovered that financial hardship is negatively impacted by the factors leverage, credit risk, liquidity ratios, and good corporate governance. Liquidity, as determined by the Current Ratio, is inversely correlated with the severity of financial crises. Therefore, the results of this study support the claim that CR lessens financial stress.
Tata Kelola Kinerja UMKM Dalam Menghadapi Determinan UMKM Kurma Nisah; Dina Irfina; Menik Widhi Artika; Putri Aprilliani; Gunawan Aji
Jurnal Adijaya Multidisplin Vol 1 No 02 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu sektor yang memiliki peran mengurangi pengangguran dan membantu perekonomian nasional, hal ini dapat dilihat dari kontribusinya terhadap Produk Domestik Bruto (PDB) Indonesia. Peningkatan jumlah Usaha Mikro, Kecil dan Menengah (UMKM) di Indonesia pada tahun 2019 meningkat sehingga diperlukan suatu tata kelola yang baik untuk pengembangan UMKM tersebut. Tujuan dari penelitian ini adalah untuk menambah literatur tentang tata kelola UMKM yang berperan penting bagi perekonomian Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah Systematic Literature Review (SLR). Pembahasan dari penelitian ini adalah mengenai tata kelola UMKM dalam menghadapi determinan UMKM antara lain terdiri dari faktor demografi, locus of control, literasi keuangan, financial teknologi, dan inklusi keuangan terhadap kinerja UMKM. Kata Kunci: Faktor Demografi, Financial Technology, Inklusi Keuangan, Kinerja UMKM, Literasi Keuangan, Locus of Control.
ANALISIS PMDN, PMA, INFLASI, DAN TENAGA KERJA TERHADAP PERTUMBUHAN EKONOMI INDONESIA Gunawan Aji; Maulida’arifina; Putri Tsani Salsabila; Mafida Nur stiqomah; Murtia Ningrum
Trending: Jurnal Manajemen dan Ekonomi Vol. 1 No. 3 (2023): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.931 KB) | DOI: 10.30640/trending.v1i3.1150

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Penelitian ini bertujuan untuk menganalisis Penanaman Modal Dalam Negeri (PMDN), Penanaman Modal Asing (PMA), Inflasi, dan Tenaga Kerja terhadap Pertumbuhan Ekonomi Indonesia. Penelitian ini menggunakan data timeseries yang terdapat pada penelitian terdahulu. Hasil penelitian menunjukkan bahwa Penanaman Modal Dalam Negeri (PMDN) memiliki pengaruh positif terhadap Pertumbuhan Ekonomi, Pertumbuhan ekonomi di Indonesia masih sangat tergantung dari besarnya investasi yang masuk khususnya PMA, Inflasi berpengaruh signifikan dan negatif terhadap Pertumbuhan Ekonomi Indonesia, dan tenaga kerja merupakan salah satu faktor positif yang memacu pertumbuhan ekonomi
Pengaruh Struktur Modal, Likuiditas, Pertumbuhan Laba Dan Ukuran Perusahaan Terhadap Kualitas Laba Pada Perusahaan Sektor Pertambangan Yang Terdaftar Di BEI 2019-2021 Gunawan Aji; Nur Fidia; Vina Nur Azizah; Aisyah Amini
Jurnal Akuntan Publik Vol. 1 No. 1 (2023): Maret : Jurnal Akuntan Publik
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i1.208

Abstract

The purpose of this study was to determine the effect of capital structure, liquidity, profit growth, and company size on earnings quality in mining sector companies listed on the Indonesia Stock Exchange for the 2019-2021 period. Earnings Quality Variables using Quality of Income. The sample method used was purposive sampling. From the population in the Mining Sector Companies during the 2019- 2021 period, 13 companies that met the sample criteria were taken. The analytical tool used is multiple linear regression analysis. Data processing in this study used the SPSS (Statistic Package for the Social Sciens) software program 25.00 for Windows. The results showed that capital structure, profit growth, and company size had no negative and insignificant effects on earnings quality. Liquidity has a positive and significant effect on earnings quality. The influence of Capital Structure, Liquidity, Profit Growth, and Company Size together has a positive and significant effect on earnings quality in mining sector companies listed on the IDX.
PENGARUH KUALITAS AUDIT, MEKANISME CORPORATE GOVERNANCE, DAN STRUKTUR KEPEMILIKAN TERHADAP KINERJA KEUANGAN DI PT. DUTA GARMINDO INDUSTRI Gunawan Aji; Maulana Rosyid Zidan; Adinda Nur Hasanah; Mariyatul Khusniah
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 12 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i12.779

Abstract

Kinerja keuangan di PT. Duta Garmindo Industri dipengaruhi oleh beberapa faktor, seperti kualitas audit, mekanisme corporate governance, dan struktur kepemilikan. Maka dari itu, riset ini bertujuan untuk membuktikan pengaruh kualitas audit, corporate governance, dan struktur kepemilikan terhadap kinerja keuangan di PT. Duta Garmindo Industri. Metode riset ini menggunakan jenis kausalitas dengan pendekatan kuantitatif. Populasi pada riset ini yaitu seluruh orang yang masih bekerja maupun pernah bekerja di PT. Duta Garmindo Industri dengan sampel penelitian berjumlah 100 responden. Riset ini membuktikan adanya pengaruh yang positif dan signifikan antara kualitas audit terhadap kinerja keuangan. Tetapi, corporate governance tidak berpengaruh dan tidak signifikan terhadap kinerja keuangan. Namun, struktur kepemilikan memiliki pengaruh yang positif dan signifikan terhadap kinerja keuangan. Riset ini menghasilkan implikasi kepada stakeholder di PT. Duta Garmindo Industri untuk mempertahankan kinerja keuangan, menjaga profitabilitas kinerja keuangan, dan mengambil kebijakan preventif dalam kinerja keuangan perusahaan.