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All Journal Almana : Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Dedi Joko Hermawan
Universitas Panca Marga, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Building Interest in Buying Communities with Product Quality, Price, and Reference Groups Muhammad Syarif Hidayatullah Elmas; Dedi Joko Hermawan; Sas Mita; Izzety Fatinah; Wanda Amallya Ababiel
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2104

Abstract

iPhone can now be said to have a distinctive brand image because it uses a distinctive information system. Marketing activities are closely related to the concept of product quality so that what consumers think and feel about a particular brand can make perceived benefits. This study aims to examine the effect of product quality, price, and reference group on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo. In this study using the causal-comparative method. Respondents in this study were students of Panca Marga University, Probolinggo. The questionnaire was distributed to 104 respondents. Sampling was done by purposive sampling technique. Based on the results of research using SPSS. Through the results of this research, it can be concluded that: Simultaneously Product Quality, Price, and Reference Group have a positive and significant effect on Purchase Interest for iPhone smartphones for Panca Marga Probolinggo University Students, Partially Product Quality, Price and Reference Group has a positive and significant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students, and Product Quality has a dominant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students.
COMPETENCY AND MOTIVATION ANALYSIS OF INDONESIAN SHARIA BANKING PERFORMANCE Dedi Joko Hermawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 10 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Ermployerers who haver high work motivation and high comperterncer will not produrcer optimal perrformancer if ermployerers arer not givern frererdom, flerxibility and inderpernderncer in controlling therir work, inclurding corer dercisions rergarding work, timer framers and conternt rerlaterd to ther surbstancer of dercisions. Work comperterncy has a verry high correrlation coerfficiernt with perrformancer so that comperterncy togertherr with motivation has a significant erfferct on ermployerer perrformancer. A strong curlturrer is oftern said to herlp perrformancer bercaurser it creraters an erxtraordinary lerverl of motivation in ermployerers. It is somertimers asserrterd that sharerd valurers and berhavior maker peropler fererl comfortabler working for an organization, a sernser of commitmernt or loyalty is furrtherr said to maker peropler try harderr. Curlturrer is also said to herlp perrformancer bercaurser it providers ther strurcturrer and control nererderd withourt having to ber standardizerd on a surffocating formal burreraurcracy that can surpprerss ther growth of motivation and innovation. Sharia banking perrformancer comperterncy is baserd on Islamic sharia principlers, ther ability to modify banking produrcts, and urnderrstand sharia contracts combinerd with Islamic sharia principlers inclurding not bering burrdernsomer, rerdurcing burrderns, perriodically ernacting laws, paying atterntion to ther bernerfit, and erqurality. and jursticer.
Co-Authors Izzety Fatinah Muhammad Syarif Hidayatullah Elmas Sas Mita Wanda Amallya Ababiel