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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Syarif Hidayatullah Elmas
Universitas Panca Marga, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Building Interest in Buying Communities with Product Quality, Price, and Reference Groups Muhammad Syarif Hidayatullah Elmas; Dedi Joko Hermawan; Sas Mita; Izzety Fatinah; Wanda Amallya Ababiel
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2104

Abstract

iPhone can now be said to have a distinctive brand image because it uses a distinctive information system. Marketing activities are closely related to the concept of product quality so that what consumers think and feel about a particular brand can make perceived benefits. This study aims to examine the effect of product quality, price, and reference group on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo. In this study using the causal-comparative method. Respondents in this study were students of Panca Marga University, Probolinggo. The questionnaire was distributed to 104 respondents. Sampling was done by purposive sampling technique. Based on the results of research using SPSS. Through the results of this research, it can be concluded that: Simultaneously Product Quality, Price, and Reference Group have a positive and significant effect on Purchase Interest for iPhone smartphones for Panca Marga Probolinggo University Students, Partially Product Quality, Price and Reference Group has a positive and significant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students, and Product Quality has a dominant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students.
Pengaruh Etika Kerja, Pengembangan SDM dan Dukungan Organisasi Terhadap Kinerja Pegawai Pada PT Pos Indonesia (Persero) Cabang Kota Probolinggo Rian Efendi; Muhammad Syarif Hidayatullah Elmas; Yekti Rahajeng
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8572

Abstract

Penelitian mempunyai tujuan untuk mengetahui pengaruh etika kerja, pengembangan SDM dan dukungan organisasi terhadap kinerja pegawai pada PT Pos Indonesia (Persero) Cabang Kota Probolinggo. Jenis penelitian yang dipergunakan yakni pendekatan kuantitatif, dengan variabel yang mencakup variabel bebas yaitu etika kerja, pengembangan SDM, dan dukungan organisasi dan variabel terikat yaitu kinerja pegawai. Studi yang dilaksanakan ini mempunyai populasi sejumlah 41 dan sampel yang digunakan sejumllah 40 pegawai PT Pos Indonesia (Persero) Cabang Kota Probolinggo. Sumber data yang dipergunakan peneliti berasal dari data primer dan data sekunder, data diolah berbantuan SPSS 26. Hasil penelitian menyatakan jika etika kerja (X1) memberi pengaruh terhadap kinerja pegawai (Y) secara signifikan positif. Pengembangan SDM (X2) memberi pengaruh positif dan signifikan terhadap kinerja pegawai (Y). Dukungan organisasi (X3) terhadap kinerja pegawai (Y) memperlihatkan pengaruh yang signifikan dan positif.
Co-Authors Dedi Joko Hermawan Izzety Fatinah Rian Efendi Sas Mita Wanda Amallya Ababiel Yekti Rahajeng