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All Journal Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Almana : Jurnal Manajemen dan Bisnis
Rita Ambarwati
Universitas Muhammadiyah Sidoarjo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Public Health

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Comparison of Twitter Users' Perception of Content Marketing Effectiveness and Service Quality in Two Online Transportation Adelia Salsabila Rachma; Rita Ambarwati; Muhammad Yani
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2132

Abstract

Along with digital developments, traditional transportation is transformed into online transportation. Online transportation service provider companies that are currently being used by the public are Gojek and Grab. Behind the convenience and speed of ordering a motorcycle taxi via the application, online transportation users still complain about the services and offers provided. This study aims to find out and analyze the perceptions of online transportation users who are also users of social media, especially Twitter, regarding service performance and marketing content that has been carried out by Gojek and Grab. The research method used is a qualitative research method with analysis using Social Network Analysis (SNA) to identify, measure, and analyze the perceptions of Gojek and Grab users on the Twitter application. The study results show that people's perceptions of using Gojek and Grab for online transportation have a significant positive effect. This is shown by the acquisition of visualized data, which provides evidence that there are many interactions between Twitter users about Gojek and Grab. Public perceptions as consumers, both destructive and good perceptions, are proven to influence views of online transportation.
Model Spasial Sebaran Kematian Ibu dan Bayi sebagai Dasar Perencanaan Strategis Layanan Kesehatan Primer Ahmad Mukhlis; Rita Ambarwati
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol. 12 No. 2 (2026): JMK Yayasan RS.Dr.Soetomo, Oktober 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i2.2690

Abstract

Kematian ibu dan bayi mencerminkan kualitas pelayanan kesehatan primer wilayah. Ketimpangan distribusi fasilitas dapat memperbesar perbedaan risiko antarwilayah secara nyata. Penelitian ini menganalisis distribusi AKI–AKB dan kecukupan fasilitas primer wilayah. Penelitian menggunakan pendekatan kuantitatif-spasial pada seluruh delapan belas kecamatan Sidoarjo. Data sekunder mencakup AKI, AKB, penduduk, fasilitas, dan batas administratif. Analisis memakai statistik deskriptif, klasifikasi risiko, skoring, serta overlay SIG. AKI berkisar 14,1–163,6 per seratus ribu kelahiran hidup antarwilayah tersebut. AKB berkisar 1,6–8,0 per seribu kelahiran hidup selama pengamatan tersebut. Porong mencatat AKI tertinggi, sedangkan Tanggulangin mencatat AKB tertinggi regional. Candi, Buduran, dan Sedati menghadapi keterbatasan kecukupan fasilitas primer setempat. Integrasi indikator menetapkan lima kecamatan sebagai wilayah prioritas pelayanan utama. Temuan menunjukkan ketidaksejajaran antara distribusi mortalitas dan kecukupan fasilitas primer. Rasio fasilitas hanya menggambarkan kecukupan kuantitatif berdasarkan jumlah penduduk setempat. Pendekatan spasial memperkuat evaluasi kebutuhan pelayanan kesehatan berbasis wilayah setempat. Integrasi AKI–AKB dan kecukupan fasilitas mendukung perencanaan primer lebih terarah.
Co-Authors Adelia Salsabila Rachma Ahmad Mukhlis Muhammad Yani