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All Journal Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Greenation International Journal of Tourism and Management Greenation Management and Business Review (GMBR)
Nandan Limakrisna
Universitas Persada Indonesia YAI, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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 1 
Stock Prices in Food and Beverage Companies Before and After the Pandemic Hendri Maulana; Annisa Fitri Anggraeni; Jaja; Mochamad Zakaria; Poniah Juliawati; Anna Noviana; Nandan Limakrisna
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.206

Abstract

Investment is a commitment to a number of funds or other resources that are currently being carried out with the aim of obtaining profits in the future or can be interpreted as investing money in a company or project for the purpose of obtaining profits. Basically investing is buying an asset that is expected to be resold in the future at a higher value. The expectation of future profits is a compensation for the time and risk associated with an investment made. There are various types of investments on the market, including; time deposits, Bank Indonesia Certificates, stocks, bonds, money market securities, derivative products, property, gold, mutual funds, foreign currencies. The population is food and beverage companies that are listed on the Indonesia Stock Exchange and have closing stock price data, and the sample is 9 food and beverage company on the period 2017-2019 using data panel regression with e-views. The results showed that earnings per share (EPS) had a positive and significant effect on stock prices. Then, Return on Assets (ROA) has a positive and significant effect on stock prices. Also, Debt to Equity Ratio (DER) has a negative and insignificant effect on stock prices.
The Influence of Marketing Mix On Customer’s Decisions to do Murabahah Financing at PT. Bank Riau Kepri Syariah (Perseroda) Tanjung Pinang II Branch Raja Hardiansyah; Nandan Limakrisna; Yudi Julius
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.44

Abstract

The purpose of this study was to determine the effect of the marketing mix, namely product, price, place, and promotion on the customer's decision to do Murabaha financing at PT. Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch. This study used a sample of 366 customer respondents using a sampling technique, namely purposive sampling. In this study using quantitative methods. The object of this research is a customer of PT. Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch which already has financing. Data collection was carried out in two ways, namely field research and literature study. Respondents filled out a questionnaire consisting of 29 statements related to the variable being measured. The results of this study indicate that the effect of the marketing mix on customer decisions in murabahah financing has varied results. Place variables have a significant influence on customer decisions, while product, price and promotion variables are considered not to have a significant influence on customer decisions in murabahah financing. It can be concluded that from the marketing mix only the place variable partially has a significant enough influence on customer decisions, but simultaneously all marketing mix variables (4p) have a positive and significant effect on customer decisions to do murabahah financing which will have an impact on increasing decisions customers to do murabahah financing at Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch.
The Influence of Marketing Mix On Customer’s Decisions to do Murabahah Financing at PT. Bank Riau Kepri Syariah (Perseroda) Tanjung Pinang II Branch Raja Hardiansyah; Nandan Limakrisna; Yudi Julius
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.44

Abstract

The purpose of this study was to determine the effect of the marketing mix, namely product, price, place, and promotion on the customer's decision to do Murabaha financing at PT. Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch. This study used a sample of 366 customer respondents using a sampling technique, namely purposive sampling. In this study using quantitative methods. The object of this research is a customer of PT. Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch which already has financing. Data collection was carried out in two ways, namely field research and literature study. Respondents filled out a questionnaire consisting of 29 statements related to the variable being measured. The results of this study indicate that the effect of the marketing mix on customer decisions in murabahah financing has varied results. Place variables have a significant influence on customer decisions, while product, price and promotion variables are considered not to have a significant influence on customer decisions in murabahah financing. It can be concluded that from the marketing mix only the place variable partially has a significant enough influence on customer decisions, but simultaneously all marketing mix variables (4p) have a positive and significant effect on customer decisions to do murabahah financing which will have an impact on increasing decisions customers to do murabahah financing at Bank Riau Kepri Syariah (Perseroda) Tanjungpinang II Branch.
The Influence of Viral Marketing and Celebrity Endorser On The Purchase Intention of Skintific Products In Tanjungpinang Dwi Septi Haryani; Yudi Yulius; Nandan Limakrisna
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.334

Abstract

In the cosmetics industry, the use of viral marketing strategies and celebrity endorsers has been widely used to increase buying interest. Many studies have proven that buying interest is influenced by viral marketing strategies and celebrity endorsers. For this reason, this study aims to determine the influence of viral marketing and celebrity endorsers on the interest in buying Skintific products in Tanjungpinang. The sample in this study was 384 respondents taken from the people of Tanjungpinang city who had an interest in cosmetics. The research method used in this study is quantitative research with questionnaire distribution and using multiple linear regression analysis. The results showed that viral marketing and celebrity endorsers had a positive and significant effect on the purchase intention of Skintific products in Tanjungpinang. Several recommendations and managerial implications have been proposed at the end of this study.
Human Capital Capability and Digital Transformation in Enhancing SME Performance: A System Dynamics Perspective Laxmi Narain; Nandan Limakrisna
Greenation Management and Business Review Vol. 3 No. 1 (2026): Greenation Management and Business Review (October 2026 - March 2027)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v3i1.857

Abstract

Small and medium enterprises (SMEs) are expected to use digital technology while maintaining business performance. However, technology investment does not automatically produce better results. The benefits of digital transformation depend on whether employees have the knowledge and skills needed to use technology, whether the organization can learn from digital information, and whether improved performance creates resources for further development. This study develops a system dynamics model to explain the interaction between human capital capability, digital transformation, and SME performance. A systematic literature review is used to identify the main variables and causal relationships, followed by causal loop and stock-flow modelling. The proposed model contains reinforcing and balancing feedback structures. The reinforcing loop shows how human capital development can strengthen digital capability, learning, innovation, and performance, which in turn can increase resources for further capability development. The balancing loop captures the digital skill gap that may slow transformation when technology develops faster than employee capability. The model provides a basis for scenario simulation and future empirical validation using SME data.
Co-Authors Anna Noviana Annisa Fitri Anggraeni Dwi Septi Haryani Hendri Maulana Jaja Juliawati, Poniah Laxmi Narain Mochamad Zakaria Raja Hardiansyah Yudi Julius Yudi Yulius