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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science
M. Yani Syafei
Universitas Komputer Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Other

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The Influence Of Tourism Attraction, Facilities And Digital Promotion On The Interest In Visiting Pagar Alam City Tourism Village Ahmad Feriyansyah; M. Yani Syafei; Umi Narimawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5988

Abstract

Tourism is an asset owned by a region to increase income and the economy of the community. To maximize the existing potential, it requires a strategy that can increase the interest of tourists visiting Pagar Alma. The attractiveness of tourist villages must be developed, so as to attract consumers to visit. Pagar Alam City has a natural tourism village and cultural tourism in South Sumatra, so it is necessary to conduct an analysis to determine the influence of tourist attraction, facilities and promotion on interest in visiting the tourist village of Pagar Alam city. This research data uses simple random sampling with instruments given to 100 tourists, consisting of local, archipelago, and foreign tourists visiting Pagar Alam City. Variable Attraction (average X1 : 0.803) and Facility variables (average X2 : 0.833) and Digital Promotion (X3 : 0.915) with the Partial Least Squeres method.
Revolutionizing HR Management: The Impact of Digital Transformation on Organizational Success and Business Sustainability Hendro Iwan Pradipto; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4209

Abstract

Digital transformation in human resource (HR) management has become critical to improving organizational performance and commercial sustainability. The purpose of this research is to evaluate the success of applying the Darwin Box application in human resource management at PT Bukit Muria Jaya, as well as its effects on organizational effectiveness and business sustainability. Furthermore, this study investigates disparities in views of digitalization efficacy across work roles and highlights barriers in digital transformation implementation. The study takes a quantitative approach, including survey methodologies and statistical analysis. A Likert-scale questionnaire was used to collect data from 1,241 employees, which were then evaluated with Pearson correlation tests and linear regression. The study found that using Darwin Box had a considerable impact on organizational performance, with a correlation value of r = 0.72 (p < 0.01) and a 51.8% contribution (R² = 0.518, p < 0.01). HR digitization also improves corporate sustainability, with operational efficiency being the most important aspect (39.7%). This study is unique in that it employs a thorough quantitative methodology to empirically examine the effects of HR digitization on organizational efficiency and business sustainability. These findings emphasize that HR digitization is more than just a technology breakthrough; it is a basic strategy for increasing business competitiveness. Key recommendations include improving training, upgrading technology infrastructure, and performing frequent reviews to maximize the benefits of digital transformation
The Impact of Social Media Marketing and Shopee Live Streaming on Millennial Women's Impulse Buying Dhani Aprilianti; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4381

Abstract

The increasing development of digitalization in marketing is further driving the use of Social Media Marketing and Live Streaming as key strategies in enhancing impulse buying. This research aims to analyze the influence of these two variables on consumers' impulsive purchasing decisions. Employing a quantitative method, this study involved 110 female millennial respondents in Bogor City. Data were collected through questionnaires and analyzed using multiple linear regression tests. The research results indicate that Social Media Marketing has a positive and significant influence on impulse buying (t-statistic = 2.426; p = 0.017). This suggests that attractive and interactive marketing strategies on social media can encourage spontaneous purchasing decisions. Furthermore, Live Streaming was also proven to contribute significantly to increasing impulse buying (t-statistic = 2.283; p = 0.024). The trustworthiness dimension emerged as the dominant factor in the effectiveness of live streaming, where the higher the level of consumer trust in the seller, the greater the likelihood of them making impulsive purchases. The simultaneous test results (F-test) show that the combination of Social Media Marketing and Live Streaming together significantly influences impulse buying (F-statistic = 10.794; p = 0.000). However, the R-Square value of 0.157 indicates that these two variables only explain 15.7% of the variability in impulse buying, while the remaining 84.3% is influenced by other factors such as discounts, product quality, and consumer psychological aspects. These findings provide implications for business actors to optimize digital marketing strategies to increase impulsive purchases. Future research is expected to explore additional factors and expand the respondent scope to gain a deeper understanding of consumer behavior.
Co-Authors Ahmad Feriyansyah Dhani Aprilianti Hendro Iwan Pradipto Umi Narimawati