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All Journal Management and Economics Journal (MEC-J)
Assyifa Nur Amanda Putri
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Price Fairness, Promotion, and Perceived Ease of Use on the Repurchase Intention Assyifa Nur Amanda Putri; Innocentius Bernarto
MEC-J (Management and Economics Journal) Vol 7, No 1 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i1.19585

Abstract

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire instrument. Purposive sampling was applied in this study. The sample size was determined to be 400 samples. Questionnaires were distributed to the buyers who had made purchases at Lazada at least twice. Data analysis technique employed the Partial least Square-Structural Equation Modeling (PLS-SEM) approach of the SmartPLS program. The research results reveal that price fairness, promotion, and perceived ease of use have positive effects on the repurchase intention.
Co-Authors Innocentius Bernarto, Innocentius