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All Journal DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media
Aprita Dwi Mardiyanti
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Humas Pemprov Jatim Dalam Membangun Citra Pemerintahan Melalui Media Digital Aprita Dwi Mardiyanti
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No.2 April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.475

Abstract

Public relations (PR) has an important function in building a good image for government agencies. The thing to do in building an image is to carry out a communication strategy that is friendly and responsive to the community. Based on the importance of public relations in the government, researchers want to examine how the government's public relations communication strategy builds an image in sharing information and sharing uploads of the activities of the Governor of East Java. This study focuses on the Instagram @humasprovjatim social media account owned by public relations which is more active than other social media owned by public relations. This type of research is qualitative-descriptive which describes the activities of public relations communication in providing information to the public. Researchers found a government public relations communication strategy in utilizing Instagram social media as a whole compared to other social media owned by East Java public relations such as Facebook, Twitter, Tiktok, Youtube.
Strategi Humas Pemprov Jatim Dalam Membangun Citra Pemerintahan Melalui Media Digital Aprita Dwi Mardiyanti; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.475

Abstract

Hubungan masyarakat (humas) memiliki fungsi penting dalam membangun citra yang baik bagi instansi pemerintahan. Hal yang dilakukan dalam membagun citra yaitu dengan melakukan strategi komunikasi yang ramah dan responsif terhadap masyarakat. Berdasarkan pentingnya humas dalam pemerintahan tersebut, peneliti ingin mengkaji bagaimana strategi komunikasi humas pemerintahan dalam membangun citra dalam membagikan informasi maupun membagikan unggahan kegiatan Gubernur Jawa Timur. Penelitian ini fokus kepada akun media sosial Instagram @humasprovjatim yang dimiliki humas lebih aktif daripada media sosial lainnya yang dimiliki humas. Jenis penelitian adalah kualitatif-deskriptif yang memaparkan kegiatan komunikasi humas dalam memberikan informasi kepada publik. Peneliti menemukan adanya strategi komunikasi humas pemerintahan dalam memanfaatkan media sosial Instagram secara menyeluruh dibangdingkan media sosial lain yang dimiliki humas Jatim seperti Facebook, Twitter, Tiktok, Youtube.
Co-Authors Riesta Ayu Oktarina